Soccer Body UEFA Scores ‘Successful’ Blockchain Ticketing Trial

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The Union of European Football Associations, or UEFA as it’s more commonly known, has just announced the completion of a “successful” trial of a mobile ticketing app built with blockchain. Aimed to make ticket sales for soccer matches “more simple and safe,” the effort saw the organization test the app at this week’s UEFA Super Cup match between Real Madrid and Atletico de Madrid in the Estonian capital, Tallinn. The system, UEFA said on its website, is designed to provide secure ticket distribution that can prevent forgery and duplication of tickets. The trial notably saw UEFA distribute all of the tickets for the Tallinn match that had been sold to the public via the blockchain-based app for iOS and Android. The ticket distribution system, it said, worked in combination with mobile Bluetooth devices at the entrances of the football stadium. The full test followed what UEFA called “fine-tuning and improvements” following previous