A total of seven top U.K. football clubs have announced sponsorship deals with the digital currency exchange platform eToro. To highlight the benefits of cryptocurrency, the firm is settling the deals with the clubs in question using Bitcoin.European Football Embraces Digital Currency and Blockchain TechnologyCryptocurrencies are moving into British sport.Digital asset trading platform eToro has just announced sponsorship deals with seven Premier League football clubs. The clubs involved in the eToro deal are Tottenham Hotspur, Crystal Palace, Southampton, Brighton & Hove Albion, Cardiff City, Leicester City, and Newcastle United. Each one has tweeted news of the deal similar to that seen below:#lcfc is delighted to announce a deal for the multi-asset investment platform eToro ⬇️https://t.co/mhVdDF5JwM— Leicester City (@LCFC) August 21, 2018The deals will allow the company much greater exposure through the use of in-stadium advertising boards and other marketing opportunities. As mentioned, they were all settled using the most popular
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