GDPR Compliance is Changing How Retailers Handle User Data

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Unless you’ve been living under a rock, you’ve probably heard of the General Data Protection Regulation (GDPR). In fact, you’ve probably received so many emails about the update in May that the mere mention of it makes you shudder. However, many consumers and, more worryingly, businesses still have a limited understanding of what exactly has changed and how it affects them. Overview of GDPR The purpose of the GDPR is to standardize data protection laws and impose new rules on how personally identifiable information is controlled and processed. EU lawmakers have been negotiating GDPR rules and regulations for the past three years; however, it finally came into effect in May 2018, replacing the EU Data Protection Directive of 1995. The regulation affects all 28 countries in the EU and applies to all businesses that hold and process the personal data of EU residents, regardless of where the business is