The rules of online marketing are changing with every passing year. A basic understanding of digital advertising techniques won’t suffice in 2018. If you really want your business to make an impact on the target market then you need to understand all of the latest techniques. You need to stay one step ahead of the competition. In this post, we’re going to look at some of the most current online marketing methods you need to master if you want to engage with a wider target market. These pointers should help you to keep up with the ever-changing landscape of digital advertising.
SEO is changing
Most entrepreneurs know that SEO (search engine optimisation) is vital to the online presence of any company. If you can get your business’ website to show up at the top of search results then you’ll stand a better chance of increasing traffic on your site. It’s a free way of advertising your business, essentially. Search engines are great marketing platforms. But Google’s algorithms are always changing (as are the algorithms of all search engines). You need to keep up with the latest methods of getting your website to rank well on search results. In 2018, user-friendly sites impress algorithms. For instance, more consumers than ever are browsing the internet on their mobiles rather than other devices. Your website’s design and content need to be responsive to all manner of devices. You should also consider switching to HTTPS over HTTP for security reasons; search engine algorithms are favouring websites with the HTTPS website extension.
Data is king.
This is crucial to the success of your online marketing campaign in 2018. We talked earlier about optimising your website for the best results on search engines, but this will only increase traffic to your website if you successfully increase your ranking. You also need to think about the conversion of traffic to sales if you want your company to do well. You might want to check out PRWD for help with conversion rate optimisation by conducting user research and analysing data analytics. That way, you’ll be able to create a website that’s tailor-made to the preferences of your target customers. You’ll see a better conversion of visitors to paying customers. In 2018, data really is king. Obviously, new GDPR requirements mean that you can’t collect data without consent, but most modern-day consumers are happy to let you use their data if it means they get a better service.
Targeted advertising on social networks can get good results.
Over recent years, more businesses have started to realise the potential of social media to advertise their services. And we’re talking about more than Tweeting posts with relevant hashtags. Targeted advertising on social networks can really help your business to find potential customers in the target market. You might want to use tools such as Facebook advertising to help reach a wider audience. After all, whilst platforms such as Instagram are becoming much more popular, Facebook still has the largest number of users; for the moment, it’s still the best network for reaching potential clients.