Snipp Interactive to develop loyalty program for cannabis tech company

Snipp Interactive (TSXV:SPN) (OTC:SNIPF) has signed an agreement with cannabis technology platform MassRoots to power its WeedPass Rewards Program.

By utilizing Snipp’s receipt-processing and loyalty program technology, MassRoots aims to transition WeedPass to a points-based rewards program for dispensaries and cannabis brands. Pursuant to the agreement, Snipp will assist MassRoots and its partners in creating comprehensive customer acquisition and retention strategies based on the accumulated knowledge and expertise it has acquired in designing and launching marketing programs in other highly regulated industries such as pharmaceuticals, alcohol and tobacco.

“By partnering with Snipp, we believe MassRoots can rapidly expand the utility and effectiveness of our WeedPass Rewards Program as we continue to grow our client base of dispensaries and cannabis brands,” MassRoots CEO Isaac Dietrich said. “We’re excited by the opportunity to work with an industry leader in Snipp to develop a cutting-edge rewards program for the multibillion-dollar cannabis industry.”

“We are energized by the interest shown by MassRoots in our platform and expertise in running customer acquisition and retention programs across multiple industries,” Snipp CEO Atul Sabharwal said. “We look forward to enabling industry-first solutions with MassRoots in states that have regulated the production and sale of cannabis.”

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