Talkwalker, a social listening and analytics platform, today became the first and only solution in the industry to offer brands and agencies AI-powered video analytics. This, combined with Talkwalker’s social media analytics and award-winning image recognition, can discover up to three times the number of brand mentions, the company said in a release.
By 2021, Cisco predicts 80 percent of internet traffic will be video. Talkwalker now analyzes up to 2,000 images and videos per second, to ensure brands have the data they need to track social mentions and conversations they would otherwise miss. Following the successful launch of their image recognition three years ago, they continue to lead in technical innovation, and invest further in the Talkwalker AI Engine. Video recognition is just one of the developments that has arisen from this investment.
“We’re such a visually-driven society, especially among millennials and Gen Z. So many moments happen in video, it’s crucial for brands to be a part of these customer conversations,” said Talkwalker CEO Americas, Todd Grossman. “We found that up to 98 percent of videos with detected brand logos didn’t mention the brand name. No company could monitor them — until now. Our revolutionary technology finds consumer video insights to create campaigns with maximum impact, prevent brand crises by tracking critical videos, and measure the true ROI of sponsorship campaigns.”