B2C2 names Rob Catalanello to lead new American arm

B2C2, a cryptocurrency liquidity provider and electronic OTC trading participant, today appointed Rob Catalanello to lead the company’s U.S. operations as CEO of B2C2 USA.  He will be based in Jersey City, New Jersey.

Mr. Catalanello has spent more than 25 years building and managing global businesses and covering institutional clients at leading investment banks including Credit Agricole as head of fixed income sales, and Merrill Lynch as head of foreign exchange sales.  Previously he worked at Goldman Sachs and J.P. Morgan.  Mr. Catalanello led Credit Agricole’s Dodd-Frank and MiFID regulatory programs in the Americas.  He also served on the New York Federal Reserve FX Markets Committee for nine years.

“Bringing Rob onto the team represents a major milestone for B2C2,” founder and CEO Max Boonen said. “His financial market expertise gained at major investment banks will be instrumental in expanding our client franchise to the U.S. market.”

“I look forward to bringing B2C2’s world-class cryptocurrency offering to the U.S. market,”Mr. Catalanello said. “B2C2 displayed exceptional foresight in offering the industry’s first single dealer platform three years ago and will continue to bring FX market know-how and best practices to the digital asset class.”

Mr. Catalanell has a degree in Electrical Engineering from Villanova University and an MBA in Finance and Statistics from the University of Pennsylvania Wharton Graduate School of Business.

Founded in 2015, B2C2 offers a native electronic OTC desk and was the first in the E.U. to receive a regulatory license to offer cryptocurrency derivatives as a principal.  B2C2 is also the first firm to make markets electronically in OTC derivatives based on cryptocurrencies.

B2C2 offers exposure to large-cap cryptocurrencies , with flexible trade size and settlement.  The firm’s technology provides streaming prices and instant execution via REST, WebSocket and FIX APIs, in addition to its web interface and voice trading capabilities.  B2C2 is also integrated with the largest liquidity hubs including Caspian, Gold-i, oneZero, PrimeXM and Simplex Inc.

The company is a founding member of the University of Oxford’s Centre for Technology and Global Affairs and a member of CryptoUK, the first self-regulatory trade association for the UK cryptocurrency industry.  The firm is also a member of the Blockchain and Virtual Currencies Working Group in Brussels; the French Cryptocurrency Management Association; and Japan’s Cryptocurrency Business Association.

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