MadLipz, a social entertainment app that allowing users to express themselves using short-form video, has integrated Kin cryptocurrency in its mobile app. This is the result of a partnership with The Kin Foundation inked late last year.
“Gamification is a natural next step in developing our social platform and encouraging content creation by empowering the creative members of our community,” said Amir Alikhanzadeh, cofounder and CEO of Madlipz. “With Kin, users can now show support to other users beyond simply giving likes and posting comments.”
Cryptocurrency exploded to the edges of mainstream consciousness at the end of 2017. With this explosion came new ways for people to carry out transactions and interact online. Thanks to the Kin integration, users of the MadLipz app are now able to earn, gift and receive Kin cryptocurrency within the app.
MadLipz is part of a select group of design partners that the Kin Ecosystem squad works with to help develop user-centric in-app experiences.
Noa Kessler, product manager at Kin Ecosystem, said, “We are really excited to partner with MadLipz because we see it as a perfect fit for the Kin Ecosystem. This is the first time that Kin has been integrated into the onboarding experience, making it an integral part of the app, that helps creators deepen their engagement with the community, and users to fairly reward creators for their favorite content.”
MadLipz first launched as a creation tool in 2016. Social features were added in 2018. The app has 40 million users from more than 100 countries, creating in 80-plus languages. Videos created with the MadLipz app are called lipz and are limited to fifteen seconds. They are often funny and easy to share. Lipz have gone viral in the past and been shared on social media by well-known celebrities, such as Snoop Dogg and David Beckham. Sixty million lipz have been created in the app and approximately 200,000 lipz are created daily.
“This Kin partnership is only the beginning. Expect more partners to be announced,” Mr. Alikhanzadeh vowed.
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