NOIA developing programmable Internet

What if you could join a platform that guarantees you the fastest possible internet connection every single time, one powered by blockchain technology?

Now you can, NOIA CEO Domas Povilauskas said. NOIA has created an exchange based on distributed ledgers where participants can buy and sell bandwidth.

“We connect different backbones, different internets into one programmable network using blockchain,” Mr. Povilauskas began.

Earlier in his career Mr. Povilauskas founded a call center technology company, and one of the lessons he learned was every second counts. With software provided through VOIP technology, ensuring access to quick and reliable service was a challenge only solved by developing his own advanced technology.

Then Mr. Povilauskas learned of blockchain technology and once immersed in it he combined his discoveries with his network expertise to found NOIA, which he initially envisioned to be solely a content delivery network. The speed of such networks depends on where you are and where the hosting server of the network you are tapping into is, Mr. Povilauskas explained. If, say, you are in the USA logging onto a site powered by AWS (with servers stateside), you will likely have a much better UX than someone logging into the same site from Hong Kong. Content delivery networks take website content copies and put them on a Hong Kong-based server to improve the local experience.

NOIA provides software so any internet user’s computer becomes a place to cache and deliver content, Mr. Povilauskas said.

“Instead of servers we allow people to become content delivery network nodes.”

The problem with the current content delivery system is much of its infrastructure was built in 1994, long before anyone envisioned YouTube, Facebook and streaming services. Different routing protocols for a different time, ones no longer meeting our needs. NOIA has changed by tapping into distributed ledgers to solve routing issues by expanding the data package so more custom entries can be entered into fields inside data packets.

“It’s revolutionary,” Mr. Povilauskas said. “This concept means you can program data itself inside every single packet segment, to support routers everywhere.”

What NOIA has essentially done is to provide the technology that standardized all of the different internet infrastructure “languages” so various networks can communicate with each other. Combine that with distributed ledger technology and you have a publicly distributed database listing all globally available segment routing connections. Once that data is available machine learning algorithms can channel connection requests to the best available node. Contrast that with the current system that keeps trying nearby routers.

Why limit yourself to the neighborhood when you have the entire planet at your disposal?

This development allows everyone to enjoy the service quality offered by private networks just like most companies do, Mr. Povilauskas said.

“The programmable Internet concept makes public internet access like a private network.”

The NOIA network runs on tokens where people lending their computers to the network earn them for loaning their bandwidth. Should they wish to access the network they cash some in.

NOIA recently made a personnel move which will propel its growth, Mr. Povilauskas believes. Bill Norton, founder of Equinix, has joined NOIA as a later-stage cofounder and will be participating full-time with NOIA.

“He helped create the programmable internet concept,” Mr. Povilauskas said. “He’s spent his whole life in the internet industry.

“He’s the best guy to do this because he’s the only one who understands how to develop work agreements between data centers.”