What if you
could join a platform that guarantees you the fastest possible internet
connection every single time, one powered by blockchain technology?
Now you can, NOIA CEO Domas Povilauskas said. NOIA has created an exchange based on distributed ledgers where participants can buy and sell bandwidth.
different backbones, different internets into one programmable network using blockchain,”
Mr. Povilauskas began.
his career Mr. Povilauskas founded a call center technology company, and one of
the lessons he learned was every second counts. With software provided through
VOIP technology, ensuring access to quick and reliable service was a challenge
only solved by developing his own advanced technology.
Povilauskas learned of blockchain technology and once immersed in it he
combined his discoveries with his network expertise to found NOIA, which he
initially envisioned to be solely a content delivery network. The speed of such
networks depends on where you are and where the hosting server of the network
you are tapping into is, Mr. Povilauskas explained. If, say, you are in the USA
logging onto a site powered by AWS (with servers stateside), you will likely
have a much better UX than someone logging into the same site from Hong Kong.
Content delivery networks take website content copies and put them on a Hong
Kong-based server to improve the local experience.
provides software so any internet user’s computer becomes a place to cache and
deliver content, Mr. Povilauskas said.
servers we allow people to become content delivery network nodes.”
with the current content delivery system is much of its infrastructure was
built in 1994, long before anyone envisioned YouTube, Facebook and streaming
services. Different routing protocols for a different time, ones no longer meeting
our needs. NOIA has changed by tapping into distributed ledgers to solve
routing issues by expanding the data package so more custom entries can be
entered into fields inside data packets.
revolutionary,” Mr. Povilauskas said. “This concept means you can program data
itself inside every single packet segment, to support routers everywhere.”
has essentially done is to provide the technology that standardized all of the
different internet infrastructure “languages” so various networks can
communicate with each other. Combine that with distributed ledger technology
and you have a publicly distributed database listing all globally available
segment routing connections. Once that data is available machine learning
algorithms can channel connection requests to the best available node. Contrast
that with the current system that keeps trying nearby routers.
yourself to the neighborhood when you have the entire planet at your disposal?
development allows everyone to enjoy the service quality offered by private
networks just like most companies do, Mr. Povilauskas said.
programmable Internet concept makes public internet access like a private
network runs on tokens where people lending their computers to the network earn
them for loaning their bandwidth. Should they wish to access the network they
cash some in.
recently made a personnel move which will propel its growth, Mr. Povilauskas
believes. Bill Norton, founder of Equinix, has joined NOIA as a later-stage
cofounder and will be participating full-time with NOIA.
create the programmable internet concept,” Mr. Povilauskas said. “He’s spent
his whole life in the internet industry.
best guy to do this because he’s the only one who understands how to develop
work agreements between data centers.”
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