Modern marketing: A multi-disciplinary approach to results
Marketing is fascinating. While there are many areas of business that can be seen as the most important, none is as enjoyable (and effective) as marketing. But the field isn’t what it once was. While advertising will always have a place in the marketing plan and contribute to a significant rise in revenue, it’s no longer the big hitter it once was.
In this day and age, the most effective way to approach marketing has completely changed. There’s so much more to the marketing mix today than there ever has been before, and it’s exciting. The world is changing, and it’s more important than ever to respond to it. Not only that, but it’s probably the most exciting time to be able to really make a difference with your marketing. Now that we live in a largely digital world, it’s easier than ever to really get to grips with your marketing and stand out.
It’s easy to believe that the internet is simple to figure out and that just being on there will make it work. But that’s not the case. You have to be active, target the right audience, and use the right platform in the most effective way. And it can be fun to figure it all out. At the same time, you can’t just assume that being online is enough. It’s not. Just choosing one way of marketing is limiting yourself and your potential business growth. But, instead, when you aim to create a multi-disciplinary approach to marketing, you’re varied, and you’re targeting from a range of angels, success will come. Let’s take a look at how.
Creating A Detailed Profile
Before you start anything at all, it’s handy for you to be able to create a detailed profile of your target marketing. Unless you are 100% sure who they are and who you’re targeting, you may not really know how best to get in front of them. However, when you work on concrete customer profiling and you have a strong image in your mind of who they are, it’s much easier to actually reach them.
Now that you have your customer profiles, you’ll want to make sure that you can identify where they are online. Or what they read. Or where they go. Knowing as much as possible about them then allows you to create social profiles in the right places (and consider marketing in other avenues too). But you have to make sure that you pick based on where your audience interacts – not where you want to be.
Yet, when you do get started, you then do need to ensure that you’re starting off small. Don’t just create profiles everywhere and then struggle to update them. It’s more important that you’re consistent and present in one or a few places, then present everywhere but inconsistent and distant. Then, as you find your rhythm, you can create more profiles and grow.
Analysing & Optimizing
Now, just being on social media isn’t enough. Sending out content and hoping that it’ll get traction isn’t a plan. Instead, you need to ensure that you’re analyzing your activity and identifying what works. Whether you opt to use Facebook reporting software or your own analytics, or even work with an outside company, data is essential. Not only can you see which platform is working best for you, but you’ll be able to optimize going forward.
Content is still king. So alongside your social media content creation, you’re going to want to make sure that you’re creating content for your website too. Being on social media is important, but it’s not where you should live. Your social should direct back to your site at all times. And, not only that, but you want to be found in searches too. And to do that, you need to ensure your content is optimized. So, ensure this is part of your strategy.
Considering Paid Options
The next thing that you might want to do when you’re working it all out is looking into the different paid options that you have. Advertising online can be a really strong way for you to reinforce the organic activity that you’re doing. This could be advertising on social media, or even paid search.
It’s easy to think that PR is no longer needed. That nobody reads traditional media anymore, so what’s the point? Well, that’s wrong. Powerful PR is still effective and an important part of your marketing matrix. Use it to support the rest of the activity you’re conducting.
Working With Influencers
From here, you may also want to think about teaming up with influencers that can help you to spread the word about your brand. It’s important for you to connect with professionals that have a similar audience to you and know how to create great content. Because that’s how you get results with influencers – it needs to be strategic and managed well.
Creating Lasting Partnerships
Another thing that you should also consider adding into the mix is working with like-minded brands in other fields. Sponsorships or collaborations can work really well and help you to get in front of your audience in another way. Teaming up to put on an event or being a major sponsor can mean that you get access to their customer base to help you grow. It’s often a great way to back up the rest of your activity.
Investing In The Future
But also, along with the mix of different marketing approaches that you’re taking, you need to be thinking five paces ahead. The future is changing – and what works today might not work tomorrow. That means that you need to know what you’re working for in the long-term, and back it up with an effective strategy. It also means recruiting and working with young talent that can push your business forward, as well as experienced executives. Because investing in what the future holds will mean you actually get there successfully.