These days businesses need people like us to buy into their brand, and all of us can be unique with the things we like and the things we want in our lives. As a consumer, the truth is, we have so much choice out there for everything, that we can afford to be picky with where we buy things from and who we give our business to, and the way that business makes us feel as a consumer is a vital aspect of it. With that in mind, here are some of the things that are important to a customer, and for anyone out there who runs or wants to start their own business, could take into account these top tips.
Customers want to feel special
Let’s face it, when a customer enters a shop, a business or anywhere where they are expected to part with hard-earned cash, they want to feel special. As a business, it is down to you to provide that feeling and there are many ways you can’t do it. It can be by a simple bit of communication, asking if someone needs help or answering questions. It could be the way you handle a transaction or just talk to the customer. It can make all of the difference.
Customers want attention to detail
It is important to understand that as a customer when you receive a package, you want to ensure that there is a certain level of detail considered. From ensuring the weight is right when using a courier company, where platform scales can come in handy, to making sure the costing is right. Attention to detail can also be a focus in the content that you share online, the correspondence with customers, for things like spelling and grammar.
Customers want to be kept informed
Once a purchase has been made, a customer wants to be kept informed of everything that is going on, so you may want to ensure that you can do that for your customers. Updates on deliveries especially can be a great way to keep customers onside. You may also want to gain permission to send them information about up and coming offers and services you could be providing, or to tell them about discounts and sales that they are entitled to.
Social media could play a vital role
Social media is a vital role when it comes to customer service, not just as an advertising opportunity but also as a way to help customers feel special. With permission, sharing that a customer has bought something specific, or posting a picture when they pick that thing up could help to make a customer feel special as well as good advertising for your business. Finally, how a package is presented can make all of the difference as people are always looking for that “insta-worthy” shot, pretty packaging can help with that. This falls in line with having an attention to detail with certain aspects of your business output.
Let’s hope that this helps your business to see what we want as a customer to feel special.
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