Three trends all online sellers need to be aware of
Selling items online is increasingly one of the most popular ways to get a start in business, and it is not tough to see why. The process is simple, it’s easy to get online, and the numbers indicate that e-commerce is going to continue to carve out a larger slice of the overall business pie as time goes on. However, if you want to be successful with a virtual business, it does help to be aware of the changes that occur within the industry and recognize the trends that can make or break you.
Below, we will go into some of the key trends that are likely to make a difference in 2020 and going forward from now. Taking note of these, and harnessing the momentum that comes from being in touch with the facts, will help you to continue hitting the heights in your online business.
Smart speakers will only get more important to your e-commerce aims
It’s somewhat surprising to read that Amazon launched the Echo smart speaker in 2014; it feels like only yesterday that we started asking Alexa for her assistance, but it’s closer to six years now. However, as is often the case, the more familiar we get with a form of tech the more of a part it plays in our lives. Take as an example the stat that in 2022, up to 55% of online purchases are expected to be made using a smart speaker. That’s up from 13% in 2017; if you’re hoping to make an impact in e-commerce from now on, you’ll need to explore voice searching very seriously.
Online “word of mouth” is growing more influential
We all know that people are willing to share the details of a negative customer experience – and those of us who sell items online will most likely have encountered poor reviews before now. The facts are that it’s only getting easier to share your opinion about a service, and if you sell items online you will need to be ready to track your reviews online and go to great lengths to turn a negative into a positive. A bad review can be the jumping-off point for an improvement in your service, but you need to be proactive to achieve this.
Pictures are good, videos are better
Sales and marketing have always relied heavily upon visuals – a company logo can engender a reaction where the mere name gets none. The evidence of our eyes is all the more important in the digital age, with the capabilities that the internet has offered to all of us. It is vital that, as a minimum, you have attractive pictures of any product you sell featured prominently on your site and social platforms. Ideally, you’ll go a step further and have detail-rich video, as this kind of content allows for more detailed explanations and demonstrations of what your products can do.