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How to make a QR code and why it’s so relevant

Creating QR codes is free. There are many ways to make your own online and there are different Softwares available – but what exactly makes QR codes relevant and what is their use? 

A QR Code is a two-dimensional barcode that is readable by any smartphone, a quick way to encode over 4000 characters and is a savvy way in which to use links. The main benefit of a QR code is its versatility and they can be used for anything and everything. They are also beneficial for both customers and businesses, so any type of SME can become a business boost and can be used to your advantage. On the whole, a business can save money and advertising costs by distributing a QR code to their website or URL. It is a savvy way to promote your business. What information do they hold? Well they hold a plethora of information such as: 

  • Simple text 
  • Addresses  
  • Phone numbers  
  • E-mail addresses  
  • URLs – addresses of websites or specific web pages.

If you are looking at how to make a QR code, you will need to look at the software that you can use. You will also need a smartphone or tablet equipped with a camera. The reason that makes them so important to businesses is that they are so quick and easy to scan. They are also more useful than a standard barcode in that they can store a great deal of data, including url links, geo coordinates, and text. The other key feature of QR Codes is that they don’t need any other type of scanning machine but just your phone which nearly everyone in the world has access to, which makes it much more accessible on the whole. 

Another great element of QR codes is the fact that they do not expire. If the information linked to the QR Code is outdated, the website or landing page will not show the content. Some QR codes will send users a PDF, image, or video which can allow the user to digest the information quickly. In business this is important as products or information can be sent quickly and effectively. 

Move into the modern world…

Using new technology that makes information easy to access is always a benefit. It will allow you to see what you want and when you want it, including fast access.  The owner can edit the code at any time or place and can look at targeting a specific individual for personalized marketing. This is the face of the future, and the way in which technology wants to move forwards. To have the user in control of the information and for brands to know what their customers want, quicker and more effectively for faster business transactions and better user experiences. As we move into the world of 5G, it seems that a faster regime is going to drive the world forwards. It’s time to delve into the world of QR coding and how it could have a positive impact on your business and communication. 

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