%20statistics.jpg)
%20statistics.jpg)
It is no secret that Alphabet Inc. is one of the largest and wealthiest enterprises in the world. Virtually everyone uses Google and chances are, you found this article by googling. But do you know exactly how Alphabet generates its income?
The Alphabet Inc. statistics below will shed some light on the financial side of things to help you understand what kind of an enterprise Google actually is. Most of the Google services we use in our everyday life are free, but through clever use of advertising models, Alphabet generates billions of top of billions, year by year. Keep reading to find out more.
Top 10 Alphabet Inc Statistics and Facts
Alphabet’s yearly revenue for the 12 months ending on September 30, 2022, was $282.113 billion.
Alphabet’s net income for 2022 was $78.96 billion.
With a 3% share, Larry Page is the largest individual shareholder in Alphabet Inc.
Google Services generated 88.41% of Alphabet’s total revenue in Q3 of 2022.
Alphabet’s “other bets” generate less than 1% of the company’s revenue.
92.57% of internet users worldwide use Google as their search engine as of December 2022.
Google’s brand valuation was estimated at $263.43 billion in 2022.
Google advertising made Alphabet $54.482 billion in Q3 of 2022.
37.6% of the Americans that Alphabet hired in 2022 were women.
Google.com was visited 86.4 billion times in December 2022.
Market Statistics About Alphabet Inc.
With a 3% share, Larry Page is the largest individual shareholder in Alphabet Inc.
Google’s co-founder Sergey Brin has a 2.9% share in Alphabet, while the company’s current CEO, Sundar Pichai, owns 0.1% of Alphabet’s shares. As for institutional investors, Vanguard Group Inc. holds about 7.6% class A and 6.6% class C, while BlackRock Inc holds 6.7% class A and 6.0% class C of Alphabet’s total shares.
(Investopedia)
As of January 2023, Alphabet’s market capitalization is $1.115 trillion.
The market cap of the Alphabet corporation continues to dip at the beginning of 2023, though not as rapidly as throughout 2022. The company ended 2022 with a valuation of $1.145 trillion, which was a 40.27% decrease compared to the $1.917 trillion at the end of 2021.
To be fair, 2021 was the most successful year for Alphabet since its inception in 2015, so the recent slump is not that surprising. In 2021, Alphabet increased its market cap by 61.74%, from $1.185 trillion at the end of 2020.
(Companies Market Cap)
Alphabet’s yearly revenue for the 12 months ending on September 30, 2022, was $282.113 billion.
Historical data suggest that Alphabet Inc.’s growth rate has been steady since its inception, and the company has increased its revenue and profits year after year. The $282.113 billion revenue in 2022 was 17.94% higher than the $257.637 billion in 2021. The $257.637 billion in 2021 were 41.15% higher than the $182.527 billion revenue in 2020, etc.
At the same time, the company’s gross profits have also been growing. The $97.795 billion gross profit from 2020 has increased by 50.01% to $146.698 billion in 2021 and then by another 17.08% to $158.264 billion in 2022.
(Macro Trends)
Alphabet’s net income for 2022 is $78.96 billion.
Google's parent company generated the fourth-largest net income out of all companies in the world in 2022. Statistics about technology reveal that alongside Alphabet, two other tech giants, Microsoft and Apple, comprise the top five most profitable companies.
Microsoft’s net income for 2022 was $84.76 billion, while Apple’s was $122.03 billion. However, the first place belongs to the world’s largest oil producer, Saudi Aramco, with a net income of $303.3 billion.
(Statista)
Google Services generated 88.41% of Alphabet’s total revenue in Q3 of 2022.
Google is the biggest Alphabet Inc. subsidiary generating the largest portion of the company’s quarterly revenue. In the first quarter of 2022, Alphabet’s revenue totaled $68.011 billion, $61.472 billion of which were generated through Google Services.
In the second quarter, Google Services generated revenue of $62.841 billion, while Alphabet’s total revenue was $69.685. In the last quarter that Alphabet has released information on (Q3 of 2022), Google Services generated $61.377 billion, from the total $69.092 billion.
(ABC)
Alphabet’s “other bets” generate less than 1% of the company’s revenue.
In addition to Google, there are plenty of other companies owned by Alphabet that are in no way related to Google’s operations, known as “other bets.” Alphabet’s other bets generated $440 million in Q1, $193 million in Q2, and $209 million in Q3 of 2022, which are ridiculously low compared to the revenue generated by the golden goose that is Google.
At the same time, the operating costs of these other bets exceed the revenue they generate by quite a margin. In Q1, they cost Alphabet $1.155 billion, in Q2, 1.686 billion, and another $1.611 billion in Q3 of 2022, which means Alphabet is using a lot of money on them.
(ABC)
Market Statistics About Google
92.57% of internet users worldwide use Google as their search engine as of December 2022.
Google has dominated the search engine market for most of the previous two decades, and information technology statistics confirm that Google still doesn’t have any real competition.
Bing is the second-most popular search engine, with a 3.04% market share, while Yahoo is number three with 1.24%. Other search engines that hold a somewhat significant market share are Yandex, with 1%, Baidu, with 0.72%, and DuckDuckGo, with 0.58%.
(GS Statcounter)
Google’s brand valuation was estimated at $263.43 billion in 2022.
The above figure puts the valuation of Google’s brand at the number three spot of the world’s most valuable brands list. Apple and Amazon are the only two companies with higher brand valuations than Google, at $355.08 billion and $350.27 billion, respectively.
Google’s brand is considered to be more valuable than Microsoft’s, which was estimated at $184.25 billion, Walmart’s at $111.92 billion, Samsung’s at $107.28 billion, Facebook’s at $101.2, and any other brand in the world.
(Statista)
Google advertising made Alphabet $54.482 billion in Q3 of 2022.
Google revenue by segment statistics show that advertising accounts for the largest portion of the company’s revenue. More precisely, in the third quarter of 2022, Google Search ads generated $39.539 billion, YouTube ads $7.071 billion, and another $7.872 billion were generated through Google Network.
Furthermore, in the previous quarter, Alphabet earned $56.288 in revenue through Google ads, and $54.661 billion in the quarter before that one. In comparison, Google cloud generated significantly lowers amounts of revenue, or $5.821 billion, $6.276 billion, and $6.868 in the first three quarters of 2022.
(ABC)
As of September 2022, Alphabet employs 186,779 people.
Google employment statistics reveal that Alphabet has increased the number of employees by 36,751 in the 12 months before September 2022. Additionally, data suggests that the company takes action to improve its employment diversity.
According to the latest diversity in tech statistics, the percentage of newly hired Asian (42.8% to 46.3%), Black (8.8% to 9.4%), Hispanic (8.8% to 9.0%), and Native American (0.7% to 0.8%) employees by Google has increased. At the same time, the percentage of White employees Google has hired has decreased from 44.5% to 40.2%, compared to the year before.
(ABC, Google)
37.6% of the Americans that Alphabet hired in 2022 were women.
Google diversity statistics indicate that the percentage of female employees hired by Alphabet in the USA in 2022 is higher than the 33.1% in 2021. Similar growth of female hires between 2021 and 2022 can be found across all regions, including the Americas (non-US), from 28.5% to 35.8%, the APAC region, from 36.4% to 37.2%, and in the EMEA region, from 33.9% to 38.5%.
Women in tech statistics released by Google also show an increase in newly hired women in tech positions in the US (28.9% to 30.6%) and globally (27.9% to 29.1%). Finally, Google company statistics reveal an increase in hiring female employees for leadership positions, in the US, from 30.4% in 2021 to 35.1% in 2022, and globally, from 28.9% in 2021 to 35.9% in 2022.
(Google)
Google.com was visited 86.4 billion times in December 2022.
Google has been the most visited website in the world for so long that its name has become synonymous with the internet. According to the latest Google statistics, the search engine consistently receives more than 80 billion monthly visits. Namely, in November 2022, Google was visited 85.1 billion times, in October 2022, it was visited 87 billion times, etc.
To make things even better for Alphabet, YouTube (also owned by Alphabet) is the world’s second most visited website, with 34.6 billion monthly visits in December 2022, 33 billion visits in November 2022, 34.2 billion visits in October 2022, etc.
(Similar Web)
The Summary
As the data above reveals, the majority of Alphabet’s income is generated through advertisements. The people running Google are aware of its unparalleled popularity, so they use it to make money without charging the end users for anything. Of course, Google’s paid services also contribute, though the Alphabet statistics confirm that revenue is significantly smaller.
Another key takeaway is that Alphabet Inc is not shy to invest in human capital, employee diversification, and emerging tech through its subsidiary companies, or other bets. While it is true that most of its smaller projects are currently losing money, they are investments for the future, and it is only a matter of time before some of them become profitable.
FAQs on Alphabet Inc. Statistics
What companies does Alphabet own?
Who owns Alphabet Inc.?
How much is Alphabet Inc. worth?
Is Alphabet bigger than Amazon and Apple?
Sources:
