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Invest in Basic Attention Token in 2022

Last updated 26th Sep 2022
Disclosure

Basic Attention Token (BAT) is a decentralized and transparent digital advertising platform based on the Ethereum blockchain. The company wants to monetize attention by paying users to watch adverts. As you may have guessed, users will be paid in the BAT token in return for their engagement. Put simply, advertisers can purchase ad space and through this be given access to an analytical dashboard to better understand their target audience’s behaviour. In a sense, both the user and advertiser are the winners.

This guide will give you an in-depth look at how you can invest in the BAT token.

Best way to invest in Basic Attention Token in 2022

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What is Basic Attention Token

Basic Attention Token (BAT) has a reputation for being one of the first projects to truly rethink and revolutionize the way digital advertisements get delivered to end-users. The existing model depends on third-party tracking, with intrusive scripts and numerous middlemen.

Indeed, BAT does not require any third-party tracking or middlemen because it matches and delivers advertisements on a local level.

Users can retain their privacy as all of the data required for the matching of these ads never really leaves the device used, and third-party trackers are blocked by default.

This is because BAT has created the Brave browser which looks at active tabs, urls visited and keyword searches of users.

The platform then determines which adverts users should see, based on this data.

As a result, there is an improvement in ad matching, and the user can enjoy a quicker browser experience with less data usage as external ad servers are no longer required.

The BAT that is earned through using the browser can be withdrawn and exchanged for FIAT or other cryptocurrencies.

At the time of writing, Basic Attention Token has a market cap of $1,000,000,000, with a circulating supply of 1.49 billion tokens.

Pros

  • An experienced and dedicated team of developers behind the project

  • Addressing an important issue is the advertising world

  • Anonymity and privacy of users remains intact

Cons

  • BAT is heavily reliant on the Brave Browser

  • Adoption issues

  • Ethereum Scalability issues

How does Basic Attention Token Work

BAT is the ticker symbol for the Ethereum-based ERC-20 utility token which is used within the BAT platform.

The BAT token is used by advertisers to purchase ad space.

Users of the Brave browser will be rewarded in BAT for their attention. This is the ad revenue sharing system outlined within the BAT ecosystem.

This unique system essentially allows users to view advertisements and be compensated for their attention in the form of BAT tokens.

Note that BAT works directly with the Brave internet browser, which is an open-source, privacy-protecting browser that works on a wide variety of devices.

Ways to buy Basic Attention Token

The Basic Attention Token can be purchased in a wide range of ways.

As such, we've created a handy little list that you can follow to get your started.

You can use cryptocurrency exchanges, CFD brokers, P2P marketplaces, or in-person trading.

  • CFD Brokers – You can essentially purchase BAT directly by using Contract for Difference (CFD) brokers. They act as the intermediary that connects you with the cryptocurrency market. They are the middlemen that provide you with BAT, and as such, they set the price of the token.

  • Cryptocurrency Exchanges – Exchanges work in a similar way except the market sets the price of the BAT token. You will need to find a platform that has enough liquidity to meet your requirements.

  • P2P Marketplaces – Peer-to-peer cryptocurrency marketplaces essentially connect you directly with a seller that wants to sell the Basic Attention Token. All you need to do here is connect with them and purchase the tokens directly.

  • In-Person Trading –You can also meet up with someone who is willing to sell their BAT tokens and you can pay them in person.

Here is everything you need to know about buying Basic Attention Token (BAT):

  1. Start by creating and verifying your account on the cryptocurrency brokerage or exchange. If you already have an account, log into your account and begin the next step.

  2. Next, simply fund your account with one of the various options. These include credit cards, direct bank wire transfers, and e-wallets. Once you complete that process, search for Basic Attention Token (BAT), and once selected, choose how many tokens you would like to purchase.

  3. To complete your transaction, you need to click on "Buy." Once the transaction is confirmed and completed, you should now see your account balance have the BAT token.

How to invest in Basic Attention Token

Note that you do not have to directly purchase the Basic Attention Token (BAT), and you can instead just invest in it in different ways. For example, you can trade BAT tokens, where you do not directly own the token but are speculating on the price fluctuations of the token itself.

That said, the price can go up or down, so if you predict correctly, you can profit from both the BAT going up in value or the BAT token going down in value. You do not have to own the token to do this, which is why it is a method of investment preferred by many.

You can use a short-term or a long-term strategy and utilize margin and leverage trading to ensure maximum usage of the account equity in question.

Here is everything you need to know about investing in Basic Attention Token (BAT).

  • Brokerages. By using a cryptocurrency brokerage, especially one that is fully regulated and implements the latest security standards and verification procedures, you can easily purchase Basic Attention Token (BAT). All you really need to do in this case is just go to the website, make an account, and buy it directly from the brokerage.

  • Exchanges. Exchanges work similarly to brokerages, except that here you are buying, selling, or trading BAT on the open market. This means that the market sets the value of the Basic Attention Token (BAT), and it might not always be available as the case would be as in a brokerage.

  • ETFs. There exist Basic Attention Token (BAT) exchange-traded funds (ETFs). These essentially allow you to get access to a diversified portfolio of cryptocurrency tokens that you can trade with a higher level of transparency.

  • Trusts. You can hold your BAT tokens into trusts, where you can trade your shares through a brokerage.

  • Apps. There are numerous applications out there that have been specifically developed to allow you to buy, sell, trade, or invest in the Attention Token (BAT) directly from your mobile devices.

Is it safe to invest in Basic Attention Token right now?

Cryptocurrencies are quite volatile which means that their price can fluctuate significantly in a short period of time.

The price movements are difficult to predict which is one of the reasons why many investors love them and hate them at the same time.

Rule number one is to only invest money you can afford to lose and ensure you are following the right security procedures at all times.

Danny Maiorca

Danny Maiorca

Danny is a freelance writer specialising in technology and finance. Prior to working for himself, he spent several years working within those sectors in London. Since then, Danny has relocated to Denmark.