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14+ Captivating eToro Statistics for 2022

Last updated 29th Nov 2022
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With its origins as an online broker going back to 2007, eToro is one of the pioneers of social copy trading. Nowadays, millions of new users register with eToro and create portfolios to learn from hundreds of Popular Investors. eToro statistics reveal that the platform currently manages over $10 billion worth of assets and handles more than 100 million trades per quarter. The statistics below reveal insights into the latest state of the platform and its users, along with growth trends and future projections.

eToro Statistics - The Highlights

  • There are 23.2 million registered eToro users as of Q2 of 2021.

  • 3.1 million new users registered with eToro in the first quarter of 2021.

  • The average eToro user is 34 years old.

  • The average eToro session duration is 9 minutes.

  • The top five most traded cryptocurrencies accounted for more than two-thirds of the trade activity on eToro in Q2 of 2021.

  • Nine out of the top ten most held stocks on eToro in Q1 of 2022 were from the tech sector.

  • eToro had $10.7 billion worth of assets under its administration at the end of 2021.

  • 63% of the commissions charged by eToro in the first half of 2021 were from crypto trading.

  • 550 million trades were made on eToro in 2021.

  • There are more than 100 eToro Popular Investors that maintain profits for three consecutive years.

eToro User Stats

The average eToro user is 34 years old.

It is worth noting that only 11% of eToro users are full-time traders and investors. The most recent data shows that eToro is also popular with professionals from the IT services industry, who account for 10% of the entire eToro userbase. Additionally, 7% of eToro users work in sales, marketing, or public relations. The most popular asset among eToro users is Bitcoin which accounts for one in every 25 positions opened on the platform.

(eToro)

There are 23.2 million registered eToro users as of Q2 of 2021.

Statistics on eToro users by country reveal that the platform is particularly popular in Europe, where 68% of eToro’s funded accounts are located. However, since eToro is available in over 100 countries, it has users from all over the world. 15% of eToro’s funded accounts are from the Asia Pacific region, 12% are from the Americas, and 5% are from the Middle East and Africa. The most commonly used language on the eToro platform is English, with almost half of the users speaking it, followed by German, French, Spanish, and Italian.

(SEC)

3.1 million new users registered with eToro in the first quarter of 2021.

Historical data shows that eToro’s number of users has been on the rise since its inception, but it wasn’t until 2016 that the platform really took off. Prior to that, eToro added less than a million new users per year, and recently, over a million new users register with eToro per quarter. There were 5.3 million newly registered users over the course of 2020 and another 5.7 million in the first two quarters of 2021 alone. Q1 of 2021 has been notably successful for eToro as, besides adding over 3 million new users, the platform reached its all-time high of trades per quarter, at 210 million.

(SEC)

The average eToro session duration is 9 minutes.

Etoro stats further reveal that 79% of users invest in crypto and stock or copy trades as their first action once they start using the platform. The median age of a newly registered eToro user with a Bronze account is 32, and their average account size is $968. On the other end, the median age of users with a Diamond account is 45, and their average balance is $478,000. Data also shows that 62% of eToro users trade across multiple product types. Finally, eToro users log in to the platform’s app four times a day on average.

(SEC)

The eToro app currently holds the 49th spot on the UK’s finance apps usage ranking on Google Play.

The most recent usage rankings show that the app’s best standing is in the UK, where it is positioned 693rd across all categories of apps. Interestingly, usage rankings in Germany and France put it in the 58th spot in the finance category in both countries. However, the app ranks number 1,097 in Germany and 1,219 in France across all categories. The app ranks much worse in the US, where it holds the 428th spot in finance and the 5,496th spot in all categories.

(Similar Web)

The results of a recent neobanking brand awareness survey in the US revealed that only one in four Americans know of eToro, while Chime has the best brand awareness, with 69% of the surveyors recognizing it. Robinhood is the second-most recognizable neobanking brand in the US, with 57% of Americans being familiar with it, and E*TRADE is a close third with 55% brand recognition. Acorns is another service with a more than decent brand awareness of 53%.

(Statista)

The top five most traded cryptocurrencies accounted for more than two-thirds of the trade activity on eToro in Q2 of 2021.

eToro user stats reveal that Bitcoin alone was responsible for one in every five trades on the platform and accounted for 20% of the trade activity in the second quarter of 2021. Furthermore, 15% of the trades on eToro involved Ethereum, 13% Ripple, 11% Cardano, 9% Dogecoin, and the remaining 32% were other coins. Interestingly, regarding crypto assets under administration, Cardano was on top with 23%, slightly edging Bitcoin by one percentage point. Finally, Ripple was the coin that contributed the largest portion of commissions on eToro with 16%, while Bitcoin only accounted for 7%.

(Fool)

Nine out of the top ten most held stocks on eToro in Q1 of 2022 were from the tech sector.

eToro stats show that the only non-tech stock that entered the top ten was GameStop, which grew by 40% only in March of 2022. Tesla and Nio saw a quarterly increase of 12% and 6%, respectively, and kept the number one and two spots, just like in the first quarter of the previous year. Amazon grew by 13%, Apple by 12%, while Meta saw a more significant quarter-on-quarter growth of 48%.

(eToro)

eToro Financial Statistics

eToro had $10.7 billion worth of assets under its administration at the end of 2021.

According to eToro’s earnings report for 2021, the company made $304 million in commissions in the fourth quarter of 2021, which is an 85% increase from what it made in Q4 of 2020. eToro’s main revenue source is net trading income, and the company made $237 million from charging commissions on user trade activity. Compared to Q4 of 2020, eToro’s net trading income has grown by 50%. On the other hand, eToro also reported $263 million in operating expenses, a net loss of $84 million, and an adjusted EBITDA of negative $24 million.

(eToro)

eToro’s current valuation is $6 billion.

Only a few years ago, in 2018, eToro’s valuation was $800 million. A couple of years later, in 2020, after an undisclosed sale of shares to a US company, eToro more than tripled its valuation to $2.5 billion. In 2021, eToro announced its plans to go public through a SPAC deal that would’ve increased its valuation to $10.4 billion. However, the IPO was delayed to 2022, and the valuation was decreased to $8.8 billion due to market conditions. In the end, the merger didn’t happen at all, so the company’s valuation dropped to $6 billion after a private eToro funding round in which the platform raised $1 billion.

(Forex, Finance Feeds)

63% of the commissions charged by eToro in the first half of 2021 were from crypto trading.

Another 25% were from trading equities, such as stocks, EFTs, and indices. Commodity trading only accounted for 6%, while currency trading for 3% of the total commissions charged by eToro in the first two quarters of 2021. These figures would suggest that eToro is a mainly crypto trading platform, though the stats from 2020 paint an entirely different picture. Namely, only 16% of eToro’s commission volume was related to crypto trading that year, while the majority of it, or 44%, came from equity trading. Commodity trading on eToro was also much bigger in 2020, accounting for 32% of commissions, while currency trading accounted for 8%.

(SEC)

550 million trades were made on eToro in 2021.

The above figure displays a significant increase in trade volume compared to the 326 million trades made on eToro the year before. Additionally, the quarterly number of trades shows that eToro’s trading volume has been on the rise since the beginning of 2020 and reached its peak in the first quarter of 2021 when it hit 210 million quarterly trades. However, the succeeding quarters did not follow this trend, and only 127 million trades were made on eToro in Q2 of 2021. The number dropped even further, to 106 million in Q3, and only improved by one million in the final quarter of the year.

(Statista)

There are more than 100 eToro Popular Investors that maintain profits for three consecutive years.

Moreover, the official eToro statistics also show that some of the best Popular Investors on eToro have been finishing with profits for seven years, back-to-back. In 2021, 79% of all Popular Investors on the platform made profit, while 19% even outperformed the S&P 500 Index. Finally, more than half, or 53%, of eToro’s Popular Investors increased their gains by more than 10% in 2021.

(eToro)

eToro invested $392 million in marketing in 2021.

The company expects to get a total return on this investment in 5.5 months. Furthermore, eToro’s revenue projections predict the company will accumulate $1,626 million in cumulative total commissions by 2025 and multiply this initial investment by 4.1 times. Moreover, eToro expects to reach 6.1 million funded accounts and increase its total commissions to $2,548 million by 2025. eToro’s expected net trading income for 2025 is $2,151 million, $829 million of which the company plans on investing in marketing, bringing the figure down to $1,322 million. eToro’s estimated operating expenses for 2025 are $622 million, which means the company is expecting $700 million in earnings before interest, taxes, and depreciation for that year.

(SEC)

eToro Statistics - FAQs

Where is eToro based?

eToro is an Israeli multinational company whose main headquarters is in Tel Aviv, though the company has ten offices all over the world, including the USA, the UK, Cyprus, and Australia.

(eToro)

How many users does eToro have?

As per the latest reports for 2021, there are 23.2 million eToro registered users and 2 million eToro funded accounts.

(SEC)

Who are eToro's competitors?

As an online broker that relies on copy trading, eToro competes with other social platforms like AvaTrade, NAGA, FXTM, ZuluTrade, and MetaTrader. As an overall investing platform, eToro’s competitors include much more recognizable names such as Robinhood, Fidelity, and Charles Schwab.

(Traders Union)

The Summary

While eToro is still a newcomer to the US market, at the time of writing, it is supported in most American states. While it is true that other online brokers like Robinhood have already established their foothold with American investors, stats reveal that eToro makes a strong contender. Considering the success of its marketing campaigns, it’s likely that eToro can repeat the success it had in other countries and get picked up by more American investors within a few years.

Sources:

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Hristina Nikolovska

Hristina Nikolovska

An internship in a digital marketing agency during her freshman year of university got Tina into content. A decade later, she’s utilizing her educational background in English and knack for research to craft website content on crypto and ensure readers are fully informed. When she’s not investigating the crypto market and expanding her knowledge, you’ll find her randomly roaming cities and sunny coasts all over the world.