HomeInsightful iPhone Statistics & Facts for 2023

Insightful iPhone Statistics & Facts for 2023

Last updated 17th Feb 2023

We all know what impact the introduction of the first iPhone in 2007 had on the mobile phone industry. 15 years later, iPhone statistics reveal that the portion of iPhones among all active smartphones in the country in the US exceeded the 50% mark in Q2 2022.

However, with only a handful of Apple-dominated countries, Android devices are still significantly more popular than iPhones globally. Check out the stats below to learn more about iPhone’s shares on the global and US markets, as well as information on iPhone sales, user habits, and other captivating data on iPhones and the people who buy them.

Top 10 iPhone Statistics and Facts

  • 27.4% of smartphone users in the world use iPhones.

  • iPhone’s market share in the US market is 55.72%.

  • Global iPhone sales generated $205.4 billion in revenue in 2022.

  • More than 222,400,000 units of iPhone 6 have been sold since its launch.

  • Apple delivered 95 million iPhones worldwide in Q4 of 2022.

  • 58% of US smartphone owners between 18 and 34 use an iPhone.

  • 51% of global iPhone users are female.

  • American iPhone owners take an average of 12 selfies a day.

  • FaceTime is the favorite feature of 52.1% of iPhone users.

  • More than 222,400,000 units of iPhone 6 have been sold since its launch.

iPhone Sales Statistics

27.4% of smartphone users in the world use iPhones.

Stats from November 2022 show that Apple is close to overcoming Samsung as the number one mobile vendor in the world, and the difference between them now is less than 1%. Samsung currently holds 28.3% of the mobile vendor market share, while Apple’s share is 27.4%. Xiaomi is in third place with a significantly smaller share of 12.9%.

(GS Statcounter)

iPhone’s market share in the US market is 55.72%.

More than half of American mobile phone users use iPhones, according to the latest iPhone usage stats. Unlike the global mobile vendor market, which resembles a duopoly, the US market is dominated by iPhones, and Samsung holds a considerably smaller share of 29.7% in it.

As a matter of fact, iPhones dominate the entire North American market with a 53.1% share. In addition, iPhones are the most used mobile phone in Oceania, with 55.4%, and in Europe, with a 35.9% share.

(GS Statcounter)

Global iPhone sales generated $205.4 billion in revenues in 2022.

Apple iPhone sales statistics further reveal that the iPhone sales in Q1 2022 generated the highest revenue, not only in that year but of all time. Namely, in the first three months of the fiscal year of 2022, iPhone sales reached $71.6 billion.

In the next two quarters, iPhone sales dropped to $50.5 billion and $40.6 billion before growing to $42.6 billion in Q4. Moreover, according to all-time stats, the number of iPhones sold to date exceeds 1.5 billion units.

(Apple, Statista)

More than 222,400,000 units of iPhone 6 have been sold since its launch.

iPhone sales statistics by model show that the iPhone 6 is still the best-selling iPhone of all time and no other iPhone even comes close. However, Apple dominates the global mobile market slightly differently nowadays and sells multiple models simultaneously. Stats from April 2022 show that five out of the top 10 best-selling smartphones globally were iPhones:

1. iPhone 13 – 5.5% market share;

2. iPhone 13 Pro Max – 3.4% market share;

3. iPhone 13 Pro – 1.8% market share;

4. iPhone 12 – 1.6% market share;

7. iPhone SE (2022) - 1.4% market share.

(TechNave, Counterpoint)

Apple shipped 95 million iPhones worldwide in Q4 of 2022.

The data on iPhone sales per year shows that Apple traditionally ships the largest number of iPhones in the last quarter of the year, likely due to the holiday season. In Q4 2019, it shipped 73.8 million, in Q4 2020, it shipped 90.1 million, and in Q4 2021, it shipped 84.1 million units worldwide.

In the first three quarters of 2022, Apple already shipped 153 million iPhones. In Q4 it reached a new all-time high this holiday season and shipped 95 million iPhones instead of the originally planned 90 million.

(Statista, Mac Rumours)

Statistics on iPhone users in the US

58% of US smartphone owners between 18 and 34 use an iPhone.

In comparison, 47% of Americans aged between 35 and 54 and 49% of US smartphone users over 55 own an iPhone. Even though iPhones are more popular in only one of the three age groups, the percentage of smartphone users among young people is higher than in the other two groups, making their 58% share more relevant.


American iPhone owners take an average of 12 selfies a day.

According to the facts about Apple iPhone users from a recent survey, Americans spend an average of four hours and 54 minutes looking at their iPhone’s screen and send an average of 58 texts a day.

In comparison, the average time Android users look at their phone’s screen is three hours and 42 minutes, and they send 26 texts and take seven selfies a day. Another interesting discrepancy between these two groups is their average annual income. Namely, the average yearly salary of iPhone users is $53.251, while Android users make $37,040 a year, on average.

(PR News Wire)

51% of global iPhone users are female.

The demographics of Apple iPhone users show that the iPhone is the only major smartphone brand with a dominantly female user base. A recent study revealed that just over half of iPhone users are women, 43% are men, and 6% preferred not to disclose their gender.

In comparison, female users account for 46% of Samsung’s smartphone userbase, 43% of Huawei’s, 35% of Xiaomi’s, 31% of Sony’s, etc.


35.2% of iPhone users cite a fresher look and design as the main feature they would want in the new iPhone 15.

In addition, the iPhone stats from a recent survey reveal that 30.3% of iPhone users would like to see new colors in the range for the new iPhone 15 lineup. Getting a full pack of accessories, including a charger in the box, is also among their top wishes, cited by 28.8% of the users, while 23.9% would like the new iPhone to have a periscope zoom lens.

Furthermore, 23.6% of the users say they would like the touch ID to return, and 20.3% would like to see the lighting ports swapped with USB-C ports.

(Sell Cell)

iPhone Usage Statistics

50% of iPhone users use a six-digit PIN to lock their screens.

Another 43% use a four-digit PIN, and 37% use the facial recognition feature to unlock their lock screen. Furthermore, 32% use the fingerprint scanner, 23% unlock their iPhones with a pattern, and 19% use an alphanumeric password. Finally, 8% use the iris scanner, 7% use voice detection, and only 3% of iPhone users don’t use any security measure to lock their screens.

(Beyond Identity)

37.8% of iPhones and iPads in the US are still running on iOS 15.6.

The iPad and iPhone model usage statistics from November 2022 show that the largest number of Apple device users in the US are still running iOS 15.6. The second largest portion are users who updated their software to iOS 16.1, with 19.9%, and a very similar percentage of 19.8% are using iOS 16.0. Furthermore, 6% of the users are running iOS 15.7, 3.8% are running iOS 15.5, 1.8% are running iOS 14.8, and 1.5% are running the 15.4 version of iOS.

(GS Statcounter)

The total number of App Store downloads reached 8.6 billion in Q1 of 2022.

In comparison, the iPhone application statistics from Q1 of 2022 show that in the first quarter of 2021, the App Store recorded 8.4 billion downloads, indicating an increase of 2.4%.

TikTok remained the most downloaded app on the store, with over 70 million downloads, YouTube was the runner-up, with over 40 million, and WhatsApp, Instagram, and Facebook rounded up the top five.

Despite its recent growth, the App Store is nowhere near the number of downloads recorded on Google Play. In the same first quarter of 2022, Google’s store recorded 28.3 billion downloads, or 229% more, than Apple’s Store.

(Sensor Tower)

FaceTime is the favorite feature of 52.1% of iPhone users.

The statistics on iPhone usage and the habits of iPhone users reveal that AirPlay is the second most cited feature, mentioned by 17.2% of iPhone users, while battery health check came in third, cited by 12.4%. The offloading apps feature was cited by only 9.8% of iPhone users, and just 8.3% of them pointed to the drag-and-drop feature as their favorite.

(Slash Gear)

General Statistics on iPhones

13.6% of US smartphone owners say they will buy the new iPhone 14.

Additionally, the percentage of users who currently use an iPhone and plan to upgrade to the iPhone 14 and the percentage of Android users who will switch to the iPhone 14 are very similar, at 14.1% and 13.2%, respectively.

(Sell Cell)

32% of iPhone users say they feel safe using the iPhone 13 Pro Max.

In comparison, iPhone vs Android statistics show that only 13% of Android users feel secure using Samsung’s flagship device, the Galaxy S22 Ultra. Furthermore, the stats show that among Android users who want to make the switch to an iPhone, the perceived superiority in security and privacy of the iPhone is their most cited reason for switching, with 49%.

The stats also show that 54% of iPhone users are extremely or very happy with the security of the Apple iCloud Keychain, while 47% of Android users feel the same way about Google Password Manager.

(Beyond Identity)

40.7% of US iPhone users intend to buy the new iPhone SE (2022).

iPhone statistics show that 29.4% of the users who plan on purchasing it cite its affordability as the main reason they will be buying this phone. Additionally, 25.5% say they just want to upgrade their current phone, 15.2% want to have a device that supports 5G, and 11.3% want to get it because of its compact size.

Furthermore, 68.7% of them say they will buy it for themselves, 10.9% for their child, and another 10.2% for their partners.

(Sell Cell)


How many iPhones has Apple sold?
Which iPhone was the most popular ever?
How many iPhones are sold a year?
What gender buys more iPhones?

The Summary

Based on the iPhone facts above, it’s hard to predict when—or if—iPhones will overcome Android devices globally. The significantly larger interest in the iPhone SE (2022) over the iPhone 14 is indicative that users are tired of spending $1,000 every year but are still eager to upgrade. If Apple continues accommodating users with mid-range budgets, it may have a chance against Android-powered smartphones after all.


Hristina Nikolovska

Hristina Nikolovska

An internship in a digital marketing agency during her freshman year of university got Tina into content. A decade later, she’s utilizing her educational background in English and knack for research to craft website content on crypto and ensure readers are fully informed. When she’s not investigating the crypto market and expanding her knowledge, you’ll find her randomly roaming cities and sunny coasts all over the world.