- Jojo Bear is the main character in both the NFT collection and upcoming animated children’s TV show
- The littles sold out its genesis 10K NFT collection within the first 3 minutes of its November 2021 launch
- For every scan, $1 goes to KidSave, which is rescuing children and families in Ukraine and providing humanitarian aid
The littles, a highly coveted NFT project promoting fun, inclusion and humility, will innovatively turn the virtual into physical by installing statues throughout New York City of “Jojo Bear.”
This is the main character in both its NFT collection and its upcoming animated children’s TV show, co-created by TIME Studios, the Emmy Award®-winning television and film production division of TIME.
Over $40m+ in secondary sales
Founded by Wil Lee and his wife Cass Chan, the littles sold out its genesis 10K NFT collection within the first 3 minutes of its November 2021 launch. It has generated more than $40 million in secondary sales with more than 5400 unique holders, thus becoming a standout in the NFT space.
Notable advisors of the littles include Tom Greene, ex-GM of the Harry Potter franchise, Kalvin Morrow, CEO of Pocket Pinata Studio, and Ray Chan, CEO & Co-founder of 9GAG.
The littles was inspired by Lee and Chan’s 2 year-old daughter Jordyn’s optimistic innocence and authenticity, despite suffering from her rare blood disorder, pediatric thalassemia.
Funds donated to Ukraine rescue initiative
By engaging with these statues and scanning their QR codes, visitors across NYC can receive a free POAP NFT and sweepstake prizes. For every QR code scan, $1 will be donated to KidSave, which is rescuing children and families in Ukraine and providing humanitarian aid.
This eye-catching activation also takes place at the same time as conference NFT NYC, to which the littles founder Wil Lee was invited to speak about “the steps in creating a successful NFT series.”
Wil Lee said:
We’re excited to make the world of NFTs more accessible and approachable with this not-so-little activation, while giving back to children in dire need. Our daughter Jordyn always appreciates and enjoys the little things in life with her raw, can-do attitude. To me, this is the purest form of happiness - the root of all of us.
“Jojo Bear” will be traveling throughout the entirety of the NFT.NYC conference from June 20-23rd to different NFT events and landmarks all around NYC. QR codes will also be featured on American Eagle’s billboard in Times Square. Giveaway prizes include cash, NFTs, merch and more.
Keith Grossman, President of Time, commented:
I have gotten to know Wil and the littles community over the past few months and love our shared values. Personally, I am thrilled TIME Studios will help develop Wil's creative vision from the blockchain to the big screen!
The littles will soon expand its Ethereum NFT collection in partnership with 4 highly popular tokenized NFT projects: Cool Cats, Kaiju Kingz, SupDucks, and CyberKongz.
Details on the donation and treasure hunt
10 participants in the Selfie Challenge will get $100 for tweeting a selfie with Jojo and using the hashtag #jojosadventure.
You can also tap a statue base with your phone to collect a free POAP NFT (with a different POAP NFT for each day. Collecting all 4 POAP NFTs enters you to win.
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