Home15+ Fascinating Samsung Statistics (2023 Edition)

15+ Fascinating Samsung Statistics (2023 Edition)

Hristina Nikolovska
Hristina Nikolovska
16th Feb 2023

Regarded as one of the most popular brands worldwide, Samsung has been influencing the world of tech since it produced black-and-white televisions.

Today, the company boasts over 3,000 retail stores across the globe, over thirty production sites, and revenues that are measured in trillions. The Samsung Electronics brand alone is valued at $87.7 billion.

The Samsung statistics below reveal how significant an impact this electronics-producing company has had on the industry, along with data on its market share, device popularity, and more.

Top 10 Samsung Statistics and Facts

  • 42% of Samsung Electronics’ employees are located in the Korean region.

  • Samsung Group’s resources make up about 20% of Korea’s GDP.

  • Samsung’s operating profit in Q4 2022 was down by 69%.

  • Samsung is worth a whopping $335.37 billion.

  • The Samsung Electronics brand is worth $87.7 billion.

  • Samsung holds 22% of the global smartphone market.

  • At 35%, North and South America are the biggest Samsung buyers.

  • Samsung was selling 500 phones per minute when it released the Galaxy S3.

  • The Samsung Galaxy Note series is the most popular among users.

  • Samsung Pay held 0.3% of all in-store transactions.

Samsung Company Stats and Facts

42% of Samsung Electronics’ employees are located in the Korean region.

From construction and financial services to shipbuilding and medical equipment, the Samsung Group is a giant that is not solely limited to electronics and mobile phone production.

Samsung Electronics alone employed a total of 266,673 people in 2021. The majority, or 111,126, were located in Korea, 94,583 in Southeast and Southwest Asia and Japan, 17,820 in China, 25,695 in North, Central, and South America, and 12,704 in Europe.

The remaining were based in the Middle East and Africa. What is of note, however, is that Samsung Electronics’ employee headcount has significantly reduced since 2018 when the company employed a total of 320,700 people.


At 122,809, Samsung's number of employees is the highest in the manufacturing segment.

Product development ranks second, with 75,229 employees, followed by sales and marketing with 23,267 and quality assurance and EHS with 19,459. The remaining 25,909 employees are employed in other segments of the company.

Additionally, Samsung’s non-fixed-term employees amount to 262,794, and fixed-term employees comprise less than 15% of its workforce, or a total of 3,879.


Samsung Group’s resources make up about 20% of Korea’s GDP.

The company is part of the top four family-controlled entities―Samsung, SK, Hyundai, and LG Group―which not only bring in the majority of the country’s capital but also account for over 50% of the exports.

(The Korea Times)

Samsung reported the highest revenue of KRW 279.6 trillion in 2021.

In American dollars, the above totals a staggering 244.39 billion representing an 18.1% YoY increase.

Samsung sales statistics reveal that in Q4 2021, the company reported KRW 76.57 trillion (around $62 billion) in consolidated revenue, another record after a 24% YoY growth.

The operating profit of the company for the same year increased by a spectacular 43.5% and amounted to KRW 51.63 trillion or a little under $42 billion.

These figures were mostly driven by the finished product businesses and premium smartphone sales, including foldable phones, TVs, and home appliances.

(Samsung, The Korea Economic Daily)

Samsung’s operating profit in Q4 2022 was down by 69%.

According to official Samsung facts and numbers, in the last quarter of 2022, the company’s operating profit amounted to KRW 4.3 trillion ($3.4 billion), representing the lowest operating profit in the past eight years.

Samsung’s profits in the same period in 2021 amounted to KRW 13.87 trillion (around $10.9 billion). Reports say that this is probably due to the global economic slowdown, which hit the company’s two key revenue sources, core chip making and consumer tech businesses.


Samsung is worth a whopping $335.37 billion.

Samsung company value reached the highest point at $553.33 billion on January 12th, 2021, just two days before the company unveiled its new smartphones at the Galaxy Unpacked Event. According to Market Cap’s ranking, Samsung currently ranks 22nd by market capitalization among the 7,250 companies listed there.

(Market Cap)

The Samsung Electronics brand is worth a fantastic $87.7 billion.

Samsung Electronics’ brand value not only increased by 17% compared to the previous year when it was valued at $74,635 billion, but it also ranked among the top five on Interbrand’s list of the Best Global Brands for 2022.

Factors that influenced this spike in brand value were the company’s merger of its SET Division which created the Device eXperience Division, the launch of the Customer eXperience – Multi Device Experience Center, as well as the integration of SmartThings across its product categories.


Samsung Smartphone Sales Statistics

Samsung holds 22% of the global smartphone market.

With worldwide smartphone shipments declining by 11% to fewer than 1.2 billion, it’s safe to say that leading vendors such as Samsung, Apple, and Xiaomi had a pretty rough year.

In Q4 2022 alone, the sales drop was as high as 17% YoY resulting in the market’s worst performance in the past decade.

Despite the challenges, the South Korean giant emerged as the largest vendor, with an increase of 2% compared to the previous year, according to Samsung phone statistics.

The brand came ahead of Apple, which ranked second, with 19% of the global smartphone market.


With 35%, North and South America are the biggest Samsung buyers.

Europe comes second with an 18% market share, while China and Korea each hold 16%. Data further reveals around 15% of sales revenue at Samsung Electronics was generated in Asia.

When it comes to smartphones, however, the most recent data about Samsung sales by country, shows that in the Asia-Pacific region, South Korea is the largest buyer, with 65.92% of the market share.

Afghanistan and Papua New Guinea follow, with 63.84% and 56.79%, respectively.

Interestingly, Samsung's market share of smartphones in Japan was just 5.54% in February 2022, despite the fact that the company has several operations there.


At the end of Q3 of 2022, Samsung held 24% of the American smartphone shipments market share.

The latest reports reveal that in the first three-quarters of 2022, smartphone shipments in the US increased by 5% YoY, indicating that the market started recovering from the semiconductor shortages it experienced the year before.

However, US Samsung stats show that the market share of this brand dropped to 24% as the OEM saw declining shipments for low-end smartphones.

Samsung’s biggest rival, Apple, experienced a whopping 50% increase in market share, mostly due to the large demand for the new iPhone 14. Apple statistics show that the brand’s market share has increased by 3% between Q3 2021 and Q3 2022.


Samsung was selling 500 phones per minute when it released the Galaxy S3.

Samsung’s Galaxy S3 made history in regard to sales rates when it was originally launched in May 2012. During its lifespan, this model sold a total of 70 million units.

However, the all-time best-selling Samsung phone is the E1100 which was the first popular bar feature phone by this manufacturer. In its lifetime, the Samsung E1100 managed to sell a record number of 150 million units.

(The Sydney Morning Herald, Techweez)

Samsung Usage Statistics

Preferred by 30.5% of users, the Note series is the most popular among Samsung Galaxy models.

The Samsung Galaxy A series ranks second, preferred by 19.5% of users, followed by the M-series at 11.8%.

8.58% of users prefer the S-series, while the Samsung Galaxy F series come last preferred by less than 3% of users.

Finally, Samsung Galaxy usage statistics reveal that only 1.18% of users opt for Galaxy tablets.


The Samsung Galaxy A52s 5G was the best-selling 5G Android smartphone in 2022.

By February 2022, the sales share of the Samsung Galaxy A52s 5G amounted to 2.9%. In fact, the top four most-sold Android 5G phones were all produced by Samsung.

The second most-sold 5G smartphone, with 2.87% of the market share was the Samsung Galaxy S22 Ultra 5G, followed by the Galaxy S21 FE 5G, which owned 2.63% of the global market share, and the Galaxy A32 5G, which owned 2.09%, as per Samsung phone usage statistics.

What’s more, the Android market share for global 5G sales amounted to 67%.


Samsung Pay holds 0.5% of eligible in-store transactions.

Eligible transactions in this sense mean that the merchant accepts the mobile wallet, and shoppers have a device with it. At 9.3%, Apple Pay is coming out as a winner in this regard.

When it comes to the share of all in-store transactions, Apple Pay again tops the list of mobile wallets, at 2.8%. As per Samsung Pay usage statistics, this mobile wallet accounts for only 0.3% of all in-store transactions, which is less than Google Pay, Walmart Pay, and other smartphone wallets.

However, this might be due to the fact that over three-quarters of merchants only accept Apple Pay and Google Pay.


At 52.73%, Samsung Pay is mostly used by the finance industry.

Samsung app usage statistics further show that the computer electronics and tech industry holds 14.62% of all transactions made with this mobile wallet.

The food and drink industry accounts for 1.08%, while the business and consumer services industry for 0.98% of all Samsung Pay transactions.

The top three countries in the world that use Samsung Pay the most are the US, Russia, and Switzerland.

(Similar Tech)

The Summary

No matter what angle you look at the company from, Samsung has come a long way from the 1970s when it was selling noodles. From their construction division which helped build the Burj Khalifa, to TVs, smartphones, and memory chips production, Samsung statistics reveal that the company is a titan that continues to fight against all challenges imposed by the ever-changing consumer and market demands.

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Author Bio
Hristina Nikolovska
Hristina Nikolovska
An internship in a digital marketing agency during her freshman year of university got Tina into content. A decade later, she’s utilizing her educational background in English and knack for research to craft website content on crypto and ensure readers are fully informed. When she’s not investigating the crypto market and expanding her knowledge, you’ll find her randomly roaming cities and sunny coasts all over the world.