Modern technology loves to slap the word smart in front of every home appliance. That said, does daily life really get easier thanks to voice-activated TVs and vacuum cleaners?
These smart home statistics allow you to come up with the answer yourself. While there is no doubt that such devices are getting increasingly popular by the minute and the market for them expands at an enormous pace, let’s also turn our attention to people who live in smart homes and their experience with the technology.
What benefits do they have, and what are their concerns? Read on to find out.
Top 10 Smart Home Statistics and Facts
The US smart home market size reached $31.45 billion in 2022.
39% of households in the US, Europe, and Japan have more than 10 Apple smart home devices.
American smart home device owners spent an average of $1,172 on their smart-tech household electronics.
Smart speakers are the most popular smart home devices for the living room, with 35.6% of US consumers owning at least one.
14.6% of Americans own video doorbells, making them the most popular safety and security smart home devices.
82% of US men and 49% of US women own at least one smart home device.
74% of US smart home users believe that some of the smart home devices are unnecessary.
60% of Americans with smart home devices say that smart technology had a positive impact on their lives.
62% of US smart home device users are worried about their smart security system or camera getting hacked.
By the end of 2022, the total number of American smart homes reached 57.55 million.
Smart Home Device Market Statistics
The global smart home revenue reached $115.7 billion in 2022.
Additionally, future projections forecast the market to grow with a 13.97% CAGR and reach $195.2 by 2026. Moreover, the global household penetration of smart homes in 2022 is estimated at 14.2%.
It is predicted to reach 25% by 2026, when the total number of smart households is expected to hit 573.7 million. The current average revenue per installed smart home is $375.8.
(Statista)
The US smart home market size reached $31.45 billion in 2022.
The smart home device market in the USA is currently the largest in the world, and yet, it is expected to grow further with an 11.24% CAGR in the next four years. The estimated figure for the US market for 2026 is $48.15 billion.
The current penetration rate of smart homes in the USA is 43.8%, and it is expected to grow rapidly and reach 62.7% by 2026. The estimated number of smart US households for that year is 84.9 million. Lastly, the stats show that the average revenue generated per American smart home is $546.50.
(Statista)
39% of households in the US, Europe, and Japan have more than ten Apple smart home devices.
Smart home popularity statistics show that Apple dominates the brand loyalty category of smart home devices. While 92% of households in these 3 regions have at least 1 Apple smart home device, 64% have more than 5, and 39% have over 10 of them.
In comparison, only 5.3% of these households have more than 5 Google smart home devices, while just 1% have more than 10. Additionally, the number of households with more than 10 Apple smart home devices in 2022 has increased by 23.9% compared to 2021, while no new households with more than 10 Google smart home devices were recorded in the previous year.
(Forbes)
American smart home device owners spent an average of $1,172 on their smart household electronics.
However, the average amount that American smart home device owners are willing to invest in smart technology is much higher, at $2,475. Smart lights are the most desired smart device among US consumers, finding themselves on the wishlists of 29% of these people. Security systems and cameras are the next on the list, with 26%, followed by smart thermostats, with 19%, smart doorbells with 15%, and smart blinds with 13%.
(Mortgage Cadence)
Safety and security are the main reason why Americans invest in smart home devices, cited by 64% of US smart home owners.
Smart home automation growth statistics further reveal that 52% of US consumers are willing to invest in smart home tech because they need the ability to have control over their homes while they are away.
Additionally, 40% believe they provide an overall better living experience, while 39% say that the ease of voice activation is a reason enough for them to invest in this technology. Finally, 38% of American consumers believe that smart home devices are much more convenient than traditional electronics, and this is the reason they buy them.
(Mortgage Cadence)
Smart Home Device Statistics
Smartphones are by far the most popular smart home devices, with 85% of American consumers owning one.
Smart headphones are the second most popular in the category of smart home devices for personal use, with 32.5% of Americans saying they have a pair. Furthermore, 26% of US consumers have smartwatches, while 23.5% have tablets with voice control. Fitness trackers and digital cameras are not as popular, with only 18.9% and 11.8% of Americans saying they own one.
(Reviews)
Smart speakers are the most popular smart home devices for the living room, with 35.6% of US consumers owning at least one.
Smart home consumer trends show that a larger percentage of Americans own smart speakers than smart TVs. The current share of US consumers who own a smart TV is 25.7%, and the corresponding figure of those who own current-gen gaming consoles is almost the same at 25%. Furthermore, 21.5% of them have hubs with screens, 9.1% have smart remotes, and 6.6% own robot vacuum cleaners.
(Reviews)
The most popular smart home device for the office is a laptop with a smart assistant, owned by 23.5% of Americans.
According to the latest smart home technology statistics, laptops are more commonly used in the office than desktop computers with smart assistants. The share of Americans using desktops in the office is 14.9%, while 17.5% of US consumers also use smart printers.
(Reviews)
4.7% of US consumers own a smart fridge, making it the most popular smart home device for the kitchen.
The stats show that none of the smart kitchen devices currently available on the market doesn’t stand out too much. The fridge is the most popular, but it is closely followed by the smart oven and smart dishwasher, both of which are owned by an equal share of 4.2% of Americans.
Smart home statistics further reveal that 4.1% of US consumers have smart microwaves, 3.4% own smart coffee makers, and 3.3% have smart kitchen scales. Additionally, 2.5% own smart faucets, 2.3% have smart pet feeders, 2.2% have smart cooking thermometers, and 2.1% have smart ice machines, air fryers, and herb gardens.
(Reviews)
With 5.2% of Americans owning one, smart washers are the most popular smart home devices for the bathroom and laundry.
In addition to smart washers, smart dryers and smart toothbrushes are among the top three among US consumers, with a 4.1% and 3.6% share, respectively. Smart home facts further reveal that smart skincare systems and smart mirrors are not as popular, with only 2% of Americans owning them, while smart shower heads are even less popular, with 1.9%. Finally, 1.8% of US consumers have smart bidets, and 1.7% have smart toilets.
(Reviews)
Fitness scales are the most popular smart home devices for fitness and health, owned by 5.2% of US consumers.
The stats also show that only 2.5% of Americans own smart home gyms, and an equal share of 2% have smart treadmills and smart exercise bikes.
(Reviews)
14.6% of Americans own video doorbells, making them the most popular safety and security smart home devices.
Smart home usage statistics reveal that the smart devices used for safety and security are more popular than those used in the kitchen, bathroom, etc. In addition to video doorbells, 12.3% of Americans have outdoor security cameras, and 9.3% have indoor security cameras installed in their homes.
Moreover, 8.9% have motion detectors, 8.2% own smart door locks, and 7.6% have smart smoke detectors. The stats also point to 7.2% of US consumers who own door or window sensors, 4.8% who own interactive security hubs, and 4.6% who own air quality monitors.
(Reviews)
With 13.8% having one, smart garage door openers are the most popular outdoor smart home device among US consumers.
Smart home stats reveal that there aren’t any other outdoor smart home electronics remotely as popular as smart garage door openers. Smart gate locks are second on the list, with a significantly smaller share of only 3.6% of Americans owning them. Furthermore, 3.4% have smart sprinkler control systems, and 2.6% have outdoor lighting systems.
Additionally, 2.4% of US consumers own outdoor weather stations, and 2% have smart holiday light displays. A small percentage of only 1.6% of Americans have smart padlocks and smart mailboxes, while even smaller percentages own other outdoor smart devices.
(Reviews)
Statistics on Smart Home Users
82% of US men and 49% of US women own at least one smart home device.
Additionally, according to a recent survey, 71% of American men plan on buying a new smart home device in the next six months, while only 34% of American women agree.
Furthermore, smart home user demographics reveal that these devices are the most popular with Gen X Americans, 90% of whom own one. On the other hand, they are the least popular with older consumers, with only 39% of Baby Boomers and 33% of Silent Generation Americans saying they own smart home appliances.
(Value Penguin)
49% of US consumers say they are willing to pay more for smart home devices to be more environmentally friendly.
Opinions are more or less evenly split on whether Americans are willing to sacrifice higher costs to help protect the environment by using smart home devices. Notably, American men are more likely to agree to pay more for smart home tech, with 66.5% of them saying they would, vs 32% of American women.
Generation-wise, Gen Xers are the most likely to spend more on smart household electronics, at 78.6%, followed by Millennials, at 56.3%, and Gen Zers, at 34.7%.
(Value Penguin)
45% of Americans believe that the environmental benefits smart home devices provide outweigh their data privacy concerns.
Just below half of all American consumers are ready to give up some of their data privacy by using smart home devices to be more environmentally friendly. Generation X Americans are the most likely to take this stance, with 73% of them saying they are willing to do it, followed by 50.5% of Millennials and 36% of Generation Z Americans.
Statistics on smart home users also show that US men are more likely to sacrifice data privacy than US women, with 61.1% vs 29.1%, respectively.
(Value Penguin)
59% of Americans who are concerned with climate change are willing to give up data privacy and pay more for smart home devices.
The statistics show a significant difference between the consumers who are worried about climate change and those who aren’t in regard to their opinions on smart home devices. In contrast to the 59% who are ready to sacrifice higher costs and data privacy to protect the environment, only 7% of the consumers who don’t see climate change as a viable threat are willing to do it.
Smart home energy-saving statistics also show discrepancies between these two groups of consumers regarding their ownership of specific eco-friendly smart home devices. Namely, 32% of the consumers concerned about climate change own a smart thermostat or AC vs 14% of those who are not.
Similar ratios can be found in terms of owning smart lighting (25% vs 6%), smart kitchen appliances (21% vs 7%), smart plugs and outlets (17% vs 5%), and smart sprinklers (5% vs 0%).
(Value Penguin)
20% of US consumers say they wish their lights had voice assistant capabilities.
The smart home stats from a recent survey reveal that a significant number of Americans wish some of their devices had the ability to be controlled by voice. In addition to lights, 18% of them would be happier if their TV sets supported voice commands, while 15% wish they had voice-controlled thermostats. Moreover, 13% of US consumers say they would like to have security systems with voice assistant capabilities, and 11% want voice-controlled blinds.
(Mortgage Cadence)
74% of US smart home users believe that some smart home devices are unnecessary.
Smart home popularity statistics, or lack thereof, show that 59% of Americans believe that the smart toaster is the most unnecessary smart home device. The smart toilet is second on this unpopular list, with 52%, followed by the smart grill, with 49%. Furthermore, 34% of US consumers believe that smart refrigerators are completely unnecessary, and 25% feel the same way about smart home gyms.
(Mortgage Cadence)
60% of Americans with smart home devices say that smart technology had a positive impact on their lives.
Smart security systems and cameras are the devices cited by the largest percentage of smart home owners, or 27%, as the appliance with the biggest positive impact.
Additionally, smart home technology statistics show that 17% of US consumers say that their smart TV had the biggest positive impact on their lives, while 12% say the same thing about their smart speakers. Equal 8%-portions cite smart doorbells and smart lights as the smart devices with the biggest positive impact on their lives.
(Mortgage Cadence)
Two out of five US smart home owners say they would never go back to living without smart home devices.
The largest portion, or 27% of Americans with smart homes, say they can’t go back to living without their smart security system and cameras. Furthermore, smart home usage statistics show that 22% of them can’t imagine living without their smart TVs, 14% feel the same about their smart doorbells, 13% about their smart lights, and 12% about their smart speakers.
Additionally, 39% of smart home owners are convinced their robot vacuums clean as good as human-handled ones, 50% believe their smart kitchen makes cooking easier, and 36% think it helps them eat healthier food.
(Mortgage Cadence)
73% of Americans are skeptical that their smart home devices might be listening to them.
Privacy is the biggest concern that US consumers have with smart home technology cited by 76% of them. In addition, 59% are worried that their device might be spying on them or monitoring their activities.
Exactly half of Americans with smart homes have security concerns about their smart home tech, while 43% are worried about corporate data collection and believe that their devices might be used for targeted marketing. Finally, the stats show that only 38% of US smart home owners are concerned about third-party app flops or hacks.
(Mortgage Cadence)
62% of US smart home device users are worried about their smart security system or camera getting hacked.
A recent survey on smart home appliances asked US consumers which smart device are they most worried about getting hacked. Naturally, their smart systems and cameras were the number one answer, though another 34% of respondents said they worry about their Alexa Echos and Dots getting hacked.
Additionally, 23% said they are concerned about someone gaining access to their smart locks, 22% to their Google Nests, and 21% to their smart sound systems and speakers. Interestingly, only 45% of users say they feel more secure because of their smart home devices, and 41% say they use them to check on their house when they are not at home.
(Mortgage Cadence)
General Statistics on Smart Homes
The total number of smart homes in North America and Europe in 2021 was 105 million.
The largest number of households with smart home devices are located in these two continents, with 53.7 million in Europe and 51.3 million in the USA. However, the statistics show that North American houses host more advanced smart home solutions than their European counterparts. Namely, the number of whole-home smart systems in North America is 30 million, while in Europe, only 20 million smart homes are fully automated.
(Berg Insight)
By the end of 2022, the total number of American smart homes reached 57.55 million.
Smart home automation growth statistics show a steady upwards trend in the number of houses that use smart home devices in the USA. According to the latest projections, the number of American smart homes should increase to 63.43 million by 2023, indicating a 10.2% increase.
The forecast also predicts that the 10.2% growth should remain steady in the next couple of years, allowing the number of American smart homes to reach 69.91 million by 2024 and 77.05 million by 2025.
(Statista)
20% of American homes have seven or more smart home devices installed.
Smart home device statistics further reveal that 7% of US households have six, 11% have five, 10% have four, 14% have three, 17% have two, and 15% have only one smart home device installed. Moreover, 27% of US homes have only one, 20% have two, 11% have three, 7% have four, 5% have five, and 13% have at least six voice assistants enabled.
With a 55% share, Alexa is by far the most popular virtual assistant, followed by Siri at 32%, Google Nest at 22%, and Cortana at 10%.
(Mortgage Cadence)
The average number of smart devices in a home in the USA is 20.2.
In comparison, the European average of smart devices per home is slightly lower at 17.4 and considerably lower in Japan at 10.3. Additionally, stats reveal that smart cameras are the fastest-growing smart device in the US in 2022, showing a 55% growth compared to the previous year.
The number of smart doorbells in US homes has increased by 43%, home hubs have increased by 38%, smart light bulbs by 25%, smart speakers by 24%, smart plugs by 23%, and smart thermostats by 19%.
(Forbes)
Smart homes in the USA spend 657 GBs of data per month in 2022.
According to the latest smart home consumer trends, Americans spend 103.8% more data on their iPhone 12s in 2022 than in 2021, increasing the average data spent from 4.03 GBs to 8.21 GBs per month.
Additionally, the data they spend with their Amazon Fire TV 3s has doubled from 6.18 GBs to 12.36 GBs this year. Compared to smart homes in other countries, US smart homes spend significantly more data. The average smart home data spend in Europe for 2022 is 227 GBs, while in Japan, it is even lower, at 200 GBs, per month.
(Forbes)
22% of smart home startups are focusing on connectivity.
Smart home technology trends reveal that in addition to connectivity, security is the second most focused area of innovation concerning smart homes, with 21% of smart home startups having it in their scopes.
Furthermore, 14% of organizations working on smart homes say that personalized health management is their current focal point, while an equal share of 9% of them are working on smart home heating solutions and next-generation entertainment.
Moreover, 8% of smart home startups are working on innovations in advanced lighting, 7% in intelligent energy management, 6% are developing more sustainable homes, and 4% are focused on home robotics.
(Startus-Insights)
40.8% of smart homes have at least one device vulnerable to cyber attacks.
While smart home breach statistics show that more than four in ten smart home devices are vulnerable, they further reveal that 69.2% of these vulnerabilities are caused by weak credentials. Routers are the most likely device to have weak credentials, with 59.7% of routers worldwide having vulnerabilities of some sort.
Additionally, 59.1% of global users have never logged into their routers or bothered to update their firmware. Excluding routers, smartphones, and computers, printers are the most exposed device in US smart homes, with 43.8% of them having vulnerabilities. They are followed by NAS devices, with 17.7%, smart security cameras, with 14.7%, and network nodes, with 14.6%.
(Hubspot)
FAQs on Smart Home Statistics
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The Summary
Based on the smart home facts above, people’s love for cool stuff and extra convenience is evident. While many of these electronics truly provide a greater value to your home, most people agree that some of them are over the top and unnecessary.
It is interesting to see how people buy smart tech devices to increase the security of their homes but end up with new security concerns once they install them. Ultimately, technology is constantly evolving, and we can expect these hiccups to get ironed out over time while smart tech becomes increasingly popular.
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