What’s in a name? Maybe something, maybe nothing.
But when you are running a business you need to deploy your funds as efficiently as possible, so you want to know if your ears are legitimate ones, Rob Eleveld said. Mr. Eleveld is the CEO of Whitepages Pro, an international identity data company with offices in Seattle, Budapest and New York. They provide companies with global identity verification solutions via enterprise-scale APIs and web tools which help companies identify legitimate customers, prevent fraudulent transactions and simplify customer creation. Their real-time data integrates into existing platforms, authentication workflows and data models to help companies accurately assess and verify consumer identities around the world.
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A large body of continuously updated information is key in this age of global commerce, Mr. Eleveld said, while adding verification processes are easier in the United States than in some of the other 170-plus countries where Whitepages Pro has access to data from.
“We have more than one billion international records too,” Mr. Eleveld said.
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