Verb Technology Company, Inc. has officially rebranded to TON Strategy Co. (TSC), unveiling a landmark $558 million private placement. This marks the launch of the first-ever publicly listed Toncoin (TON) treasury strategy company.
In a press release issued early Monday, Verb Technology detailed its signature raise. It involves a $558 million private placement that stands as one of the largest single investment rounds in the blockchain sector this year.
The capital injection will empower the newly minted TON Strategy Co. to amass a substantial Toncoin (TON) treasury. Furthermore, it will deploy innovative yield strategies and provide exposure to TON’s explosive growth to investors on Nasdaq.
Why Verb Technology Chose TON
Toncoin, originally developed by Telegram and now maintained by The Open Network, has quickly climbed the ranks. Its lightning-fast transaction speeds, state-of-the-art scalability, and deep integration with Telegram’s two billion users have turned TON into the backbone of an emerging decentralized ecosystem, spanning DeFi, NFTs, gaming, and beyond.
By launching the treasury strategy firm, TSC will enable mainstream investors, institutions, and pension funds to gain TON Coin exposure. This is without needing wallets or direct crypto market access. The treasury will employ sophisticated portfolio strategies.
These will range from staking and liquidity provision to venture-style allocations in on-chain TON projects. Additionally, they will all be under the governance and transparency standards of U.S. public company law.
What’s Next
The TON treasury strategy will initiate immediately, with substantial TON token acquisition already underway. The private placement’s investors express optimism that TSC could become a new standard bearer for hybrid public-crypto structures.
The company may have upcoming announcements, including vesting schedules, potential dividends tied to TON-based yields, and groundbreaking partnerships within both Web3 and Wall Street spheres.
As TON Strategy Co. opens trading on Nasdaq under its new name, it’s marking a pivotal moment for the company formerly known as Verb Technology. Additionally, it is also setting a precedent for how Wall Street and the blockchain world can collaborate in the digital finance age.
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