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Strategy CEO: Corporate Strategy Is to Grow Net Bitcoin and Bitcoin Per Share Over Time

Simon Simba
Simon Simba
Simon is a writer with five years experience in crypto and iGaming. He currently works as a freelance writer at BanklessTimes where he focuses on simplifying daily crypto developments for readers. He discovered crypto in 2022 while writing news about NFTs for a news website in the US, and has since written for two other international NFT projects, and a Web3 gaming agency.
Updated: June 8th, 2026

Strategy’s CEO says a small bitcoin sale to cover dividends does not change the company’s long-term BTC playbook. Phong Le is stressing that the firm still wants to grow both its total bitcoin stack and the amount of bitcoin backing each share over time.

According to a recent SEC filing, Strategy sold 32 bitcoin between May 26 and May 31, bringing in about 2.5 million dollars at an average price near 77,135 dollars per coin. The company earmarked that money to help pay cash distributions on its high-yield preferred stock, not to change its crypto exposure.

The sale grabbed attention because Strategy built its brand around a “buy and hold” approach to bitcoin and rarely sells. The 32 BTC represents roughly 0.004% of its 843,706‑bitcoin hoard, but it was still enough to raise fears that the company might be backing away from its ultra-bullish stance.

CEO Says Long-Term BTC Plan Stays the Same

Le responded directly to those worries in a new post and follow-up comments. He said the 32 BTC sale “does not signal any change” in Strategy’s strategy and that the firm’s “long-term strategic objective is to continuously increase its net Bitcoin holdings and the amount of Bitcoin per share.”

On an earlier earnings call, he explained the company’s updated approach: “We aim to be net accumulators of bitcoin – growing our overall bitcoin holdings, but more crucially, increasing our Bitcoin per share, as we believe this will be most beneficial… in the long run.”

Under that framework, Strategy allows small tactical sales when they support that per‑share goal.

Le also reminded investors that Strategy still holds a large cash reserve and continues to buy BTC aggressively, including roughly 1.6 billion dollars worth added in May alone. In his view, using a tiny slice of the stack to meet preferred dividend obligations does not contradict a broader plan to reach even higher bitcoin totals.

Strategy has already moved away from Michael Saylor’s old “never sell” slogan and toward active balance sheet management. Le has said the firm is “not going to sit back and just say we will never sell the Bitcoin,” but will instead consider sales when they help protect or improve bitcoin per share.

In this case, he is drawing a line between routine treasury moves and any real shift in direction. 

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Simon Simba
Simon is a writer with five years experience in crypto and iGaming. He currently works as a freelance writer at BanklessTimes where he focuses on simplifying daily crypto developments for readers. He discovered crypto in 2022 while writing news about NFTs for a news website in the US, and has since written for two other international NFT projects, and a Web3 gaming agency.