- The app mainly targets civil journalism, photographers, reporters, sports fans, police
- The app camera authenticates an image or video, then the content is logged on a blockchain
Nodle, a decentralized infrastructure network provider, has launched a blockchain-based media app called Click, which can help combat fake and artificially generated news, Cointelegraph reported.
Nodle’s SDK authenticates data using blockchain technology. The app is a member of the Content Authenticity Initiative (CAI), a project led by the Linux Foundation and Adobe to establish a future media attestation standard.
A promising media use case
According to Nodle CEO Micha Benoliel, the app mainly targets civil journalism, photographers, reporters, sports fans, law enforcement, paparazzi and content creators. Journalism and news are the top use cases for the application.
How does the app work?
The user uses a Click app camera to authenticate an image or video, then signs and logs the content on Nodle’s underlying blockchain. It becomes available in the device’s local gallery and a public page, where the contributor is revealed.
The app eliminates the risk of disseminating fake news, images, or videos because the user captures content without interpolating artificial intelligence alterations.
Partnering with Getty, AFP
Getty and other stock image platforms will continue to be the main source of images for various industries, and the app will potentially partner with them to ensure authenticity. Nodle’s CEO shared plans to enable location- and event-aware settings involving geofencing events or advanced attribution features so only official entities can take photos there.
Storing huge content volumes
At present, the app saves just a portion of the content it captures on the Nodle chain. As a start, it can store more than 20 million records a day. As it scales, this number will increase.
CEO Benoliel added that the app would always have a free version. A premium version will come with a higher upload volume.
Blockchain's untapped potential for journalism
The journalism industry is only beginning to realize blockchain’s potential benefits as a tool for transparent and immutable data storage and dissemination. AP and blockchain startup Civil announced a content licensing partnership in 2018. Civil’s team became part of Consensys in 2020.
Back in 2017, Bankless Times wrote about two New Jersey entrepreneurs - Samit Singh and Dondrey Taylor – whose Decentralized News Network pushed back against mass media inaccuracies and political agendas in story reporting by using smart contracts and the online community’s combined news judgment.
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