Are you present online?
These days, every company has to make a good impression online in order to succeed. It will get your name out there to potential customers, and also show people you are trustworthy and legitimate. If someone wants to shop with you but can’t see much of you online, they could think you’re a scam and take their custom elsewhere.
There are a few ways you can go about building your online presence, the first is to have a great website created. if yours currently looks amateur and is slow to load it’s time for an upgrade, it’s worth spending the money here on a professional web designer.
The second is to have an app created, this allows you to get your business onto the phones of your customers and potential customers – a great place to be. These days, more sales are made on phones and tablets than laptops and computers.
So this is something you can’t afford to miss out on. An app shows you’re legitimate since they have to be verified before being added to the app store, which can help build up trust from customers.
Writing a blog is another way you can be present online, as well as show your customers you’re an expert in your field and really know what you’re talking about. It can also grow your customer base, and blog posts promote social shares which are a fantastic, free form of advertising.
Finally, the power of social media simply cannot be overlooked when it comes to business. It has higher conversion rates than most other types of marketing and helps build up your brand and reputation which can translate to more customers and more profits for you.
When people are able to see interaction on your business’ social media accounts and reviews from real people they can see that you are who you say you are. Social media gives you an easy way to connect with customers, you can share discount codes, run competitions and offer giveaways to help generate interest.
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