CNN has signed an exclusive partnership with prediction market operator Kalshi.
The deal aims to incorporate real‑time market‑implied probabilities into its news coverage across television, digital, and social platforms. Furthermore, it makes Kalshi CNN’s official prediction market data provider and marks the first time the U.S. network will systematically use odds from a regulated trading venue to frame future‑oriented stories for its audience.
Real-Time Odds Enter the CNN Newsroom
Under the agreement, CNN will pull Kalshi’s data via an API and display live probabilities on‑air through a dedicated ticker during segments that reference prediction markets, alongside charts, infographics and explainers built by its data and graphics teams. The integration covers markets on U.S. and global politics, macroeconomic releases, weather events and selected cultural topics, with Kalshi’s contracts settling in cash based on objectively verifiable outcomes such as official election results or government data prints.
CNN chief data analyst Harry Enten will lead the editorial use of the feeds, weaving Kalshi’s odds into his regular polling and probability segments and advising other correspondents on how to contextualise shifts in market expectations as stories evolve. The network has indicated that producers and reporters across beats will have access to dashboards showing how probabilities move in response to news, offering an additional benchmark to fact‑check claims about momentum or likelihood.
Media Shift Toward Prediction Data
CNN will not pay a licensing fee for the data but has agreed to an exclusive arrangement among major U.S. cable and broadcast networks, preventing rivals from striking similar deals with Kalshi for now. That exclusivity blocks competing prediction platforms such as Polymarket from comparable on‑air integrations at CNN, even as other media groups pursue separate partnerships; Yahoo Finance, for example, has tied up with Polymarket for online election odds and markets‑driven explainers this year.
The partnership announcement coincided with Kalshi’s disclosure of a US$1 billion Series E funding round at an US$11 billion valuation, capital the company says will support new markets and deeper blockchain integrations for tokenized event contracts on networks like Solana. Kalshi has reported record volumes in 2025, with more than US$5.8 billion traded in November alone, driven by political contests and macroeconomic uncertainty.
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