Aave Labs has proposed a governance plan to direct all revenue from Aave products to the Aave DAO’s community treasury. The proposal, known as “Aave Will Win,” would end Aave Labs’ claim on protocol and product income. As a result, it would give token holders full control over future cash flows.
What “Sending All Revenue to Treasury” Means
In the temp‑check posted on Aave’s governance forum, Aave Labs suggests that 100% of revenue from Aave‑branded products should go directly to the DAO treasury. That covers protocol fees from Aave v3 and v4, front‑end revenue from aave.com and the mobile app, and income from new lines such as Aave Card and institutional services.
Today, Aave Labs retains a portion of the fees to fund its operations as the primary development company.
Under the new structure, the DAO would receive and distribute all protocol and product revenue. Additionally, Aave Labs would work as a long‑term service provider funded by the community.
Why Aave Is Pushing a Treasury‑First Model
The proposal arrives after months of tension inside the Aave community. The tension revolves around who controls the protocol’s brand, trademarks, domains, and social media accounts. Some contributors argued that heavy control at the company level conflicted with Aave’s decentralization goals and concentrated too much power in a single entity.
Aave Labs says routing all protocol and product revenue to the DAO would align the ecosystem around the AAVE token. It would also give the community a larger, more flexible treasury. A treasury‑first model could help fund growth, buybacks, and new incentive programs if token holders approve those moves in future votes.
In exchange for relinquishing future revenue rights, Aave Labs is seeking a funding package valued at about $33 million. The request includes $25 million in stablecoins and 75,000 AAVE tokens, plus extra grants tied to specific product launches and milestones.
The framework also names Aave V4 as the protocol’s main technical foundation for the coming years. This supports new markets and products that will feed revenue into the treasury.
If governance passes the “Aave Will Win” plan, the DAO will manage a larger pool of income. It would also determine how much to allocate to safety, development, and ecosystem growth in future proposals.
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