- Stephen Gregory appointed CEO of Binance.US.
- Gregory brings legal and compliance experience from Currency.com, Gemini and CEX.io.
- Replacement of interim CEO Norman Reed after a year of operational adjustments.
- Appointment follows restoration of U.S. fiat services and regulatory scrutiny in 2023.
Binance.US has appointed Stephen Gregory as its new chief executive officer, effective March 9, the company announced Wednesday, as the exchange moves to capitalize on a markedly more favorable regulatory climate in the United States.
Gregory succeeds Norman Reed, who led the platform through one of the most turbulent stretches in its short history. Reed is not departing outright; he is moving into a senior advisory role, a transition the company framed as deliberate continuity rather than a clean break.
The hire is a calculated compliance signal. Gregory is a trained lawyer who has built his expertise in digital assets through senior roles at Gemini and CEX.io, before serving as the U.S. chief executive of Currency.com, where he led the platform through its 2025 acquisition.
Binance.US described him as an entrepreneur with a track record of building and scaling regulated crypto infrastructure, a phrasing that reflects where the company’s priorities sit as it works to restore its U.S. market standing.
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A Recalibrated Play for the American Market
The context matters. Binance’s global parent agreed to a $4.3 billion settlement with the Department of Justice in 2023, and founder Changpeng Zhao stepped down as global CEO as part of that resolution. Zhao was subsequently pardoned by President Trump, a development that removed a significant reputational liability for the Binance brand in the United States and opened space for the exchange to rebuild more aggressively.
Binance.US has used the intervening period to shore up its product offering. Over the past year, the platform introduced Boost, rolled out staking, and relaunched its Referral Program. The company says it now plans to expand its Earn suite further and add new entry points into decentralized finance and the tokenized asset market.
In his statement, Gregory pointed to Zhao’s sustained advocacy for establishing the U.S. as a global crypto hub as a reason for optimism. Reed credited his successor’s entrepreneurial instincts, saying Gregory was well-positioned to deliver for customers in the exchange’s next growth phase.
Whether that growth materializes will show up in the numbers. Binance.US operates in a market that is genuinely more open than it was two years ago, but Coinbase and Kraken have deeper domestic roots. Trading volumes, deposit flows, and progress on any outstanding regulatory filings will be the real measure of how effectively the company converts a better operating environment into durable market share.
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