Kalshi is teaming up with Cathie Wood’s ARK Invest to turn prediction markets into a new research tool for big investors. ARK will use Kalshi’s markets to track key economic data and company metrics, and to request new markets that align with its research themes.
How ARK Invest Plans to Use Kalshi
ARK Invest says it will plug Kalshi’s market data into its daily research and risk management process. The firm will monitor probabilities on Kalshi and ask for new markets on topics it cares about, from macro trends to sector milestones.
According to ARK, these markets provide a real-time read on traders’ views of the odds of future events. By comparing those signals with its models and fundamental work, ARK Invest hopes to better measure uncertainty and stress‑test its investment views.
The partnership is already using Kalshi markets tied to big economic indicators. That list includes contracts on U.S. nonfarm payrolls, productivity, and the federal deficit‑to‑GDP ratio, all of which can move bond yields and growth stocks.
ARK Invest and Kalshi also want to add markets for key performance indicators for businesses and specialized measures for certain sectors, such as technology and innovation. For instance, markets could monitor whether a company will meet specific sales goals or whether a new technology will achieve particular adoption goals by a given date.
Why this Matters for Prediction Markets
Kalshi is one of the few CFTC‑regulated prediction market platforms in the United States. Until now, many people have viewed prediction markets mainly as a way for individuals to bet on events such as inflation, elections, or economic data. ARK Invest’s move pushes them closer to mainstream institutional research.
Both firms say the goal is not to curb casual gambling but to provide better information. ARK argues that markets where traders risk real money can surface useful probabilities that help investors size positions and hedge event risk. Kalshi, for its part, is building a more formal pipeline so institutions like Cathie Wood’s ARK Invest can request and shape new markets for analysis.
According to the statement, more tailored markets will roll out over time as they test liquidity and data quality. If the experiment works, both expect other asset managers to fold prediction‑market signals into their own research stacks.
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