Tether is in the news after the firm acquired a minority stake in Juventus Football Club, one of the top and most successful football clubs in Italy.
Tether revealed the strategic investment on February 14, 2025, as part of its bigger vision of adopting digital assets in conventional sectors such as sports.
Details of the Juventus Investment
Tether’s stake in Juventus is part of its long-term strategy to expand its portfolio beyond the flagship USDT stablecoin.
With a user base of 400 million and a value of more than $140 billion, Tether has been eager to venture into other sectors, including artificial intelligence, bitcoin mining, and biotechnology.
Initially, this wasn’t the company’s invasion into the Sports industry. It has already employed blockchain technology to enrich fans’ experiences and maximize operational effectiveness.
For instance, in 2023, Tether established a tie-up with the City of Lugano to sponsor the Swiss football club FC Lugano under its program.
The recent Juventus investment came through Tether’s venture arm, Tether Investments, which functions independently of its stablecoin reserves.
Juventus Stock and Fan Token Reacts
The news had an immediate effect on Juventus stock and its fan token, JUV. Juventus stock increased by 2.8% on the Italian Stock Exchange, and the JUV token experienced an almost 200% surge before partially correcting.
Juventus is not new to the crypto space. In 2019, the JUV fan token was released together with other NFT offerings. This Tether acquisition with further improve Juventus’ credibility as a Pro Crypto Football club.
Commenting on the Juventus minority acquisition, Tether CEO Paolo Ardoino said, “We’ll look into opportunities for creative partnerships and the possibility of completely changing the sports scene worldwide.”
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