Doodles has announced that it will launch its native token, DOOD, on May 9, 2025. Binance’s Alpha platform and Futures markets will list the token, furthering its evolution from a popular NFT collection into a full-fledged digital entertainment ecosystem.
Binance will become the first major cryptocurrency exchange to support both Alpha and Futures trading for the DOOD coin. The DOODUSDT perpetual futures contracts will offer traders up to 50x leverage, with funding rates capped at +2.00% / -2.00%.
To celebrate the launch, the Binance exchange will distribute DOOD tokens via an airdrop to users who meet a yet-to-be-announced Alpha Points eligibility threshold. Qualified participants will receive their tokens within ten minutes after trading begins. Additionally, starting May 13, Binance will implement a new Alpha Points consumption system, though the $DOOD airdrop will be exempt from this mechanism.
The Doodles Journey from NFT to Web3 Ecosystem
Doodles launched in 2012 as a 10,000-piece hand-drawn NFT collection created by artist Burnt Toast. Since then, it has evolved into a multimedia ecosystem spanning music, fashion, and digital identity. In addition, it has generated over 700 million dollars in total sales across 50,000 transactions from the original collection.
The $DOOD token aims to power experiences across multiple platforms. Although the original NFTs were on Ethereum, it will eventually build a bridge with Base, Coinbase’s Layer 2 network, despite its early launch on Solana. This multi-chain strategy seeks to preserve ties to the Ethereum community while utilizing Solana’s speed and cheap transaction costs.
The token has a fixed supply of 10 billion tokens with a distribution model that heavily favors community involvement. Community initiatives will receive 68% of the total supply, and Doodles NFT holders will receive an airdrop of 30%. 25% goes to an ecosystem fund, and 13% goes to attracting new users.
The remaining 17% is allocated to the project team and 5% to the company, with a one-year lock followed by a three-year vesting schedule.
The token will serve as the foundation for DreamNet, an innovative collaborative storytelling and universe building system. $DOOD will enable character generation, world-building, governance, and value distribution within this ecosystem. Every new character requires locking $DOOD in liquidity pools, creating a potentially deflationary effect as the ecosystem grows.
With established partnerships with brands like McDonald’s and artists like Pharrell Williams, as well as in-house production capabilities through Golden Wolf studio, Doodles has built a strong foundation for its token launch.
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