Trump Media & Technology Group (TMTG) announced today that it has officially completed a purchase agreement with Crypto.com, acquiring a massive 684.4 million CRO tokens, the native digital asset of the cryptocurrency exchange.
The deal, finalized this afternoon, places Trump Media as one of the largest institutional holders of CRO, underscoring the growing convergence between digital assets, mainstream enterprises, and politically connected entities. The acquired tokens will be securely stored on Crypto.com Custody, the exchange’s institutional-grade storage solution.
In addition to storage through Crypto.com Custody, the tokens will be actively staked, generating yield on behalf of TMTG. Staking involves locking cryptocurrency into blockchain protocols to support network security and operations while earning rewards. This essentially transforms the CRO holdings into a yield-bearing digital treasury strategy for the media group.
Why Trump Media Chose CRO Coin
CRO, the native token of the Crypto.com Chain, powers the exchange’s ecosystem of payments, trading, and decentralized finance products. With more than 100 million registered users globally, Crypto.com has steadily grown its influence as one of the world’s leading regulated exchanges.
For Trump Media, the acquisition serves multiple purposes, including;
- Strategic Treasury Diversification: By holding a blockchain-native asset, TMTG is diversifying beyond traditional cash reserves.
- Ecosystem Alignment: CRO is available to use within the Crypto.com ecosystem for payments, settlement, and potential user engagement initiatives.
- Yield Generation: Staking CRO provides recurring rewards, offering an additional revenue stream for the media group.
Benefits Of the Partnership
With 684.4 million Cronos (CRO) now under its ownership, Trump Media stands positioned as a unique player at the intersection of media, politics, and blockchain. The yield generated by staking, combined with secure custodianship, may signal the beginning of a broader corporate crypto strategy.
For Crypto.com, the completed agreement enhances its credibility as a trusted custodian and staking provider for high-profile institutional clients.
As the digital asset economy matures, deals like this underscore a clear trend that crypto is becoming part of the core financial strategies of media giants, financial institutions, and even politically connected companies.
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