World Liberty Financial plans to introduce a retail app and debit card, marking its entry into the mainstream payments market. With its USD1 stablecoin and integration with Apple Pay, the company aims to push stablecoin payments into everyday use.
At Korea Blockchain Week 2025, co-founder Zak Folkman presented the new products as a bridge between traditional finance and cryptocurrency..
Debit Card for Instant Payments
The upcoming debit card is designed for in-person and online purchases. It connects directly with Apple Pay, allowing users to spend USD 1 stablecoin and other digital assets by tapping their phone or watch. Stablecoin balances can be accessed wherever Apple Pay is accepted, giving USD1 the function of a digital dollar across millions of retailers worldwide.
Settlement is near-instant, reducing fees and delays that are common with older payment systems. By making stablecoin payments as simple as existing card or mobile transactions, the card could appeal to users who are cautious about holding cryptocurrency directly.
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Alongside the card, World Liberty Financial is preparing to release a retail app that combines peer-to-peer payments with investment features. The app will enable users to send money, trade assets, and manage their balances all within a single platform.
Folkman described it as a mix of consumer payment tools and investing apps, designed to make stablecoin use and digital asset management more accessible.
The app is intended to attract younger users and those new to crypto by offering an experience that prioritizes mobile access and ease of use. It will include simple transfers, a real-time wallet view, and quick access to trading and savings options.
Broader Push for Stablecoin Adoption
The card and app represent World Liberty Financial’s attempt to position USD1 as a widely usable stablecoin for both payments and investment. If adoption grows, the company could help bring stablecoins further into mainstream financial activity, appealing not only to active crypto traders but also to everyday consumers seeking fast, low-cost payments.
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