Thumzup Media Corporation, a publicly traded social advertising platform, is developing plans to integrate Dogecoin as an alternative payout option for its users.
The Los Angeles–based firm announced this week that it is actively testing the feasibility of using the largest memecoin by market cap to compensate app users who promote brands and products through verified posts. Currently, Thumzup rewards participants in U.S. dollars, but the proposed integration would give them the option to receive payments in DOGE instead.
According to Thumzup’s statement, the company aims to lower transaction costs and simplify international micro-payments, a long-standing challenge for digital creators operating across borders. By incorporating Dogecoin’s blockchain-based transfer system, Thumzup expects to enable near‑instantaneous settlement and eliminate friction from cross-border reward payouts, particularly for smaller or recurring transactions.
Thumzup Treasury Backing and Strategic Expansion
Thumzup has already demonstrated commitment to digital assets through its corporate treasury, which holds approximately 7.5 million DOGE and 19 Bitcoin as of September 30. The company’s board earlier this year authorized an expansion of that treasury to include assets like Ethereum, Solana, XRP, and USD Coin.
In addition, Thumzup provided a $2.5 million loan to DogeHash, a Dogecoin-mining enterprise, to accelerate operational upgrades aimed at increasing DOGE network resilience and throughput.
The firm’s growing exposure to Dogecoin forms part of what executives call a dual strategy: positioning Thumzup both as a social platform and as a participant in the digital asset economy.
What’s Ahead
The Dogecoin payout integration remains in early development and will undergo phased testing pending technical validation and regulatory clearance.
If implemented, the update would make Thumzup the first Nasdaq-listed social advertising firm to enable crypto-based user payments at scale. Company insiders indicated that initial trials will focus on cross-border creators and advertisers whose campaigns involve countries with high remittance costs.
The proposed integration reflects a growing wave of Web3 adoption by traditional firms seeking cheaper, faster, and borderless payment systems. Thumzup’s exploration of Dogecoin indicates how large-scale social and advertising platforms are testing digital currencies as part of their mainstream business models.
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