American news channel Cable News Network (CNN) has signed an exclusive partnership with prediction market operator Kalshi to incorporate real‑time market‑implied probabilities into its news coverage across television, digital, and social platforms.
It makes Kalshi CNN’s official prediction-market data provider and marks the first time the U.S. news network will systematically use odds from a regulated trading venue to inform future‑oriented stories for its audience.
Real-Time Odds Enter the CNN Newsroom
Under the agreement, CNN will pull Kalshi’s data via an API and display live probabilities on‑air through a dedicated ticker during segments that reference prediction markets, alongside charts, infographics, and explainers built by its data and graphics teams.
The integration covers U.S. and global politics, macroeconomic releases, weather events, and selected cultural topics, with Kalshi’s contracts settling in cash based on objectively verifiable outcomes, such as official election results or government data releases.
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CNN chief data analyst Harry Enten will lead the editorial use of the feeds, weaving Kalshi’s odds into his regular polling and probability segments and advising other correspondents on how to contextualise shifts in market expectations as stories evolve.
The network has indicated that producers and reporters across beats will have access to dashboards that show how probabilities shift in response to news, providing an additional benchmark for fact-checking claims about momentum or likelihood.
Media Shift Toward Prediction Data
CNN will not pay a licensing fee for the data but has agreed to an exclusive arrangement among major U.S. cable and broadcast networks, preventing rivals from striking similar deals with Kalshi for now.
That exclusivity prevents competing prediction platforms such as Polymarket from comparable on‑air integrations at CNN, even as other media groups pursue separate partnerships; Yahoo Finance, for example, has partnered with Polymarket for online election odds and market-driven explainers this year.
The partnership announcement coincided with Kalshi’s disclosure of a US$1 billion Series E funding round at a US$11 billion valuation, capital the company says will support new markets and deeper blockchain integrations for tokenized event contracts on networks like Solana. Kalshi has reported record volumes in 2025, with more than US$5.8 billion traded in November alone, driven by political contests and macroeconomic uncertainty.
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