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Home Articles Why Is Crypto Down Today? Bitcoin Rejection, Profit-Taking, and Altcoin Pain Explained

Why Is Crypto Down Today? Bitcoin Rejection, Profit-Taking, and Altcoin Pain Explained

Crispus Nyaga
Crispus Nyaga
Crispus Nyaga
Author:
Crispus Nyaga
Writer
Crispus is a financial analyst with over 9 years in the industry. He covers cryptocurrencies, forex, equities, and commodities for some of the leading brands. He is also a passionate trader who operates his family account. Crispus lives in Nairobi with his wife and son.
Updated: January 9th, 2026
Editor:
Joseph Alalade
Joseph Alalade
Editor:
Joseph Alalade
News Lead and Editor
Joseph is a content writer and editor who has actively participated in crypto for over 6 years. He enjoys educating others about Web3 and covering its updates, regulatory developments, and exciting stories.
Key Takeaways
  • Bitcoin stalls at $94,000, triggering a fresh wave of selling pressure.
  • Profit-taking spills across the market after January’s early rally runs out of steam.
  • Altcoins take the hardest hit as traders rotate out of higher-risk positions.
  • ETF outflows accelerate the pullback, adding to short-term downside pressure.
  • Markets enter a wait-and-see phase, with consolidation setting the tone for now.

Crypto Market Sees Significant Decline Amid Profit-Taking and Bitcoin Rejection

The crypto market fell sharply on January 8, 2026, with total market capitalization dropping around 2.6% to $3.16 trillion. The move followed profit-taking after a strong early-January rally and Bitcoin’s third rejection at the $94,000–$94,500 resistance zone in five weeks.

The Bitcoin price declined roughly 2% on the day, sliding back to around $89,989 after briefly trading above $94,400. The rejection triggered broader selling as traders locked in gains from an 8% rally between January 1 and January 7.

ETF Outflows and Liquidations Add Pressure

Negative sentiment was reinforced by heavy outflows from U.S.-listed Bitcoin ETFs, which saw approximately $486 million leave the market in a single day. The scale of the outflows raised short-term liquidity concerns and accelerated selling momentum.

In derivatives markets, roughly $465 million in crypto futures positions were liquidated, highlighting how stretched leverage had become following the recent rally. Forced liquidations amplified downside volatility across major assets.

Altcoins Underperform as Risk Appetite Fades

Altcoins saw steeper losses than Bitcoin, reflecting a rotation away from higher-risk exposure. Ethereum, XRP, and Dogecoin all declined materially, with XRP falling more than 6% after failing to hold above $2.28.

The underperformance suggests traders are prioritising capital preservation, particularly amid uncertainty around macro conditions and short-term market direction.

Macro Signals Keep Sentiment Cautious

Traditional markets offered mixed signals, while upcoming U.S. labour market data remains a key focus. Softer economic readings could strengthen expectations for Federal Reserve rate cuts later in the year, a backdrop that has historically been supportive of risk assets.

Until clearer macro confirmation emerges, investors appear reluctant to add aggressive exposure, favouring short-term positioning over directional conviction.

Despite the pullback, the broader market structure remains intact as long as Bitcoin holds the $88,000–$90,000 support range. Many analysts view the current move as consolidation rather than a trend reversal, particularly given the speed of the prior rally.

If support levels hold and macro conditions improve, the market could stabilise and attempt another push higher. A sustained break below support, however, would likely invite deeper corrective pressure.

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Contributors

Crispus Nyaga
Writer
Crispus is a financial analyst with over 9 years in the industry. He covers cryptocurrencies, forex, equities, and commodities for some of the leading brands. He is also a passionate trader who operates his family account. Crispus lives in Nairobi with his wife and son.