Tether has agreed to invest $150 million into Gold.com, a U.S. precious metals company listed on the NYSE under the ticker GOLD. The deal gives Tether about a 12 percent equity stake through the purchase of roughly 3.37 million newly issued shares.
Gold.com priced the shares at $44.50 each, which is an 11.9 percent discount to its recent 10‑day volume‑weighted average price. As part of the agreement, Tether also receives the right to nominate one director to Gold.com’s board, giving it a direct voice in strategy.
Building A Two-Way Bridge Between Bullion And Tokens
The investment aims to tighten the link between physical gold markets and Tether’s gold‑backed stablecoin, XAU₮. XAU₮ represents one troy ounce of London Good Delivery gold held in Swiss vaults and already leads the tokenized gold sector, with a value of more than $2.4 billion.
Gold.com has committed to invest $20 million of its corporate treasury into XAU₮, boosting on‑chain liquidity and signaling confidence in the token.
The two companies also plan to explore a gold‑leasing facility of at least $100 million, along with other commercial arrangements that link bullion flows to token issuance, subject to due diligence and regulatory approvals.
Tether says combining its stablecoin rails with Gold.com’s sourcing, storage, and logistics will make it easier for customers to move between physical bars, tokenized ounces, and dollar-pegged stablecoins such as USDT and the recently announced USA₮.
Why Tether Is Doubling Down On Gold
Tether has recently increased its exposure to gold, with bullion serving as part of the reserves backing its stablecoin. The company claims that tokenized gold protects consumers from inflation and geopolitical risk while being easier to sell and settle than traditional bullion products.
The Gold.com deal fits into USDT Tether‘s broader push into real‑world assets, including recent investments in infrastructure, payment platforms, and custodians. With this stake, Tether moves from being only a token issuer to a shareholder in a long‑standing precious‑metals business with six decades of operating history.
Gold.com CEO Greg Roberts said the partnership supports the company’s plan to become a vertically integrated gold platform serving both traditional bullion buyers and digital‑asset users. Tether’s special projects lead Juan Sartori called the transaction an important step toward unifying physical and digital gold markets, with XAU₮ at the center of that bridge.
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