The Aave community has approved the “Aave Will Win” proposal at the Temp Check stage, clearing the first big hurdle for a major governance and revenue overhaul. The plan pushes Aave Labs toward a fully token‑centric model where AAVE holders sit at the center of the protocol’s economics.
What the “Aave Will Win” Framework Changes
According to Aave founder Stani Kulechov, the framework routes 100% of product revenue from Aave‑branded products to the AAVE token and DAO, rather than to Aave Labs as a company. A 21Shares research note explains that this means all Aave Labs product fees would flow to the DAO treasury, which then funds development through explicit grants and budgets.
The proposal also seeks to ratify Aave v4 as the protocol’s future architecture and to set up an Aave Foundation to steward trademarks and brand assets on behalf of token holders. In addition, it sketches a funding framework in which Aave Labs and other contributors request support from the DAO rather than owning the “storefront” revenue by default.
Temp Check results show that the Snapshot vote recorded about 52.6% in favor and 42% against, which is enough to advance but signals meaningful opposition. That outcome moves the proposal into the ARFC stage, where the community will refine specifics before any on‑chain vote.
Why This Matters for Aave Governance
The “Aave Will Win” framework responds directly to a governance crisis that flared in late 2025 over who captures value at the interface and product layer. Some delegates argued that private entities around Aave were capturing fees and brand value without clear DAO oversight, while the DAO carried protocol risk.
By committing to send 100% of Aave Labs’ product revenue into the DAO treasury, the framework tries to align economic upside with AAVE holders and make funding flows more transparent. 21Shares notes that if the DAO implements this cleanly, it would tackle the “who owns the storefront” tension that surfaced around prior integrations.
The proposal also sets aside a certain amount of money for development, around 42.5 million dollars in stablecoins and 75,000 AAVE, to support teams and innovation over a number of years. That structure makes it apparent that the DAO, not a single business, ultimately controls protocol income while yet trying to keep builders financed.
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