Candy Digital’s CEO is promising a fresh start for the NFT platform as the company rushes to fix core technical issues and restore user trust. The pledge comes alongside plans for Easter-themed incentives to bring collectors back after weeks of withdrawal issues and site downtime.
Site in Maintenance as Team Works on Core Fixes
Candy Digital’s website is currently in maintenance mode, with a public notice confirming that the company has identified problems with infrastructure from its former partner, Futureverse. The team is working to separate Candy’s platform from services “formerly provided by Futureverse Corporation NZ,” which affect how user assets and services run.
Candy expects to process the currently pending customer withdrawals in the coming weeks once this decoupling work is done. The company also plans to restore visibility into user collections and improve storage to ensure collectibles remain more resilient over time. Candy says it will share more updates as the work continues, while asking users for patience.
Candy Digital launched in 2021 with backing from Fanatics CEO Michael Rubin, Galaxy Digital’s Mike Novogratz, and investor Gary Vaynerchuk. The startup quickly raised $100 million in a Series A round, valuing the company at about $1.5 billion.
The firm built official NFT programs for Major League Baseball and later added partners such as Netflix and DC Comics, becoming a key player in licensed collectibles.
Over time, Candy merged with Palm NFT Studio, and then metaverse firm Futureverse acquired the company and integrated its large content library into The Root Network. That tight integration is now part of what Candy is unwinding as it rebuilds its own platform infrastructure.
CEO Leans on Easter Rewards to Re-engage Users
Against this backdrop, Candy’s CEO has signaled that the company will pair technical fixes with fresh user incentives around Easter to restart activity on the platform. While details are limited publicly, the timing suggests a plan to line up rewards and themed drops as soon as withdrawals and collection views are back online.
Candy has employed free or limited NFT drops, challenge-style events, and prize-linked artifacts to get and keep fans, especially during MLB moments. Earlier marketing included free mints that came with chances to win real-world prizes like World Series tickets and other game-related goodies. These helped the app get more users.
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