Peaq Integrates NATIX Drive-to-earn App to Minimize Privacy Risk

NATIX, a privacy-first company focused on AI and IoT real-world use cases, is joining the peaq ecosystem, Bankless Times learned from a press release. It is bringing Drive&, its leading drive-to-earn app and AI-powered decentralized sensor network, to peaq.

NATIX will leverage peaq’s suite of tools for decentralized physical infrastructure networks (DePIN) such as assigning a self-sovereign peaq ID for every sensor.

A way to remedy glaring privacy concerns

Would you share your location and troves of other sensitive data with dozens of shady brokers and marketplaces? Smartphone users are already doing so, and the glaring privacy risks posed by the ever-growing number of sensors installed in connected devices are obvious.

From surveillance cameras to health trackers, there are more and more sensors around us, and their prevalence leaves little hope for privacy.

Earning rewards from anonymity

NATIX enables businesses and individuals to make the most of this abundance of data without infringing on privacy. With the help of AI, edge devices like phones and cameras can convert raw data, such as video feeds, into useful information which users can trade for rewards.

Such information could range from counting cars on the road to estimate traffic congestion to counting people to check how crowded a location is. By sharing these insights, anonymized on the edge device, people can earn rewards in the NATIX ecosystem.

App detects millions of events at once

As the first stage of the integration, NATIX will build a proof-of-concept (PoC) project on peaq, testing the use of self-sovereign peaq IDs as part of Drive&, which has been installed by more than 5,500 users since its release in early April 2023. It maps more than 248,000 km worth of roads and detects more than 3.8 million events. The PoC will also leverage peaq access, peaq’s role-based access management function.

The second stage will take the integration live, connecting the Drive& DePIN with peaq and enabling Drive& users to earn extra rewards through peaq’s machine rewards mechanism. It may first be tested on krest, peaq’s sister network going live on Kusama this quarter, before it goes live on the peaq mainnet.

Leonard Dorlöchter, co-founder of peaq, commented:

DePINs can scale faster than traditional infrastructure providers, and using this model for consumer devices like smartphones amplifies this scalability even more. We’re excited to see NATIX spearhead this model for the first sensor DePIN on peaq, and its masterful use of AI for ensuring user privacy is a great example of putting this amazing technology to work for a good cause.

NATIX CEO and co-founder Alireza Ghods said:

The Web3 tech stack plus AI turn the non-stop proliferation of sensors into a blessing in disguise. They enable both private and business users to do more with the infrastructure that’s already there while ensuring everyone’s privacy through edge computing. The DePIN model is perfect for scaling such networks, and peaq’s set of tools and machine rewards work as a power multiplier for it by boosting functionality and rewards — and the incentive for users to join.