- ‘Train like Dias’ will let fans take advantage of the star’s performance tips
- The OKX Collective is a one-of-a-kind, virtual metaverse environment
OKX, the second-biggest crypto exchange worldwide by trading volume, debuted 'Train Like Dias' featuring Manchester City player and OKX ambassador Ruben Dias in its first collective immersive metaverse fan experience, Bankless Times learned from a press release.
‘Train like Dias’ encourages fans to take advantage of the star player’s performance and coaching tips and apply some of his favorite training techniques, presented in the OKX Collective metaverse. Dias has played for Portugal’s national team since 2018 and for Manchester City since 2020.
A unique metaverse environment
The OKX Collective is a one-of-a-kind, virtual metaverse environment that lets fans take part in Web3 first-hand and obtain access to special features involving other Manchester City stars, such as Jack Grealish, Alex Greenwood, and Ilkay Gündoğan.
Ruben Dias said:
The OKX Collective is a unique way to bring fan interactions to the next level. Through the metaverse, we can give fans across the globe a glimpse into how I prepare for matchday and maybe how they can improve their own game.
Haider Rafique, OKX CMO, added:
The way Train Like Dias brings Ruben and his fans closer together is another great example of what metaverse technology allows. The OKX Collective is just getting started, and we can't wait to reveal what Alex Greenwood, Ilkay Gündoğan and Jack Grealish have in store for fans later this season.
Special experiences and exclusive content
Special experiences involving each team member’s playing style and personal interests await fans who visit the OKX Collective.
They can also benefit from exclusive training content, NFT-based experiences, music experiences, and more. Fans can take part in competitions to win prizes such as match tickets, passes to team trainings, etc. In the 2022/23 season, OKX will be Manchester City’s official training kit partner.
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