When your business in encryption and you’ve adapted to the myriad of changes in technology over 16 years, you must be doing something right, Jacob Ginsberg believes.
Mr. Ginsberg is the director of sales for Echoworx, a company providing e-mail encryption services. Sixteen years ago Echoworx created OneWorld, an adaptable smart messaging encryption solution that works in 21 languages. Echoworx now has more than 5,000 enterprise-level deployments in 30 countries, including Symantec, Dell, AT&T, Verizon, and British Telecom. They are a WebTrust audited Certificate Authority trusted by the Apple and Microsoft Certificate Authority programs offering independently operated data centers in the United States, Canada and Europe.
“By focusing on email, it allows communities to make decisions about how they want to communicate. Instead of tying them into one format we allow them to decide how to communicate with different communities.”
Banks for example communicate with government in one way and their customers in another.
Should a client decide to change how they communicate with their client base, they should be able to easily switch, Mr. Ginsberg added. They should also be able to quickly and safely send the same message to six customers with six different domain preferences.
Without proper security, the internet cannot come close to meeting its potential, Mr. Ginsberg said.
“It occurred to me in that I grew up as the worldwide web coming out. Their was a huge amount of idealism about the internet and how it would change the world.”
Properly functioning email is an important part of that success.
“If the security is not there and the technology not usable the potential remains unfulfilled.”
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