For all retail clients, BBVA, Spain’s second-largest bank, has formally launched its Bitcoin (BTC) and Ethereum (ETH) trading and custody services.
The deployment represents a significant advancement in the Eurozone’s adoption of regulated cryptocurrency. It is accessible immediately through the BBVA mobile app.
Any retail customer in Spain who is of legal age may buy, sell, and securely store Bitcoin and Ethereum. The full integration of this service with BBVA’s existing digital banking platform allows customers to manage their Bitcoin holdings within the same app environment as their regular accounts, investments, and daily financial duties.
BBVA Driven By Positive Regulations
BBVA was granted permission to offer cryptocurrency trading and custody services to retail clients after successfully submitting a regulatory application to Spain’s National Securities Market Commission (CNMV) in March 2025.
The service must comply with stringent investor protection requirements established by the European Union’s Markets in Crypto-Assets (MiCA) law, which took effect in December 2024.
Moreover, the self-built custody infrastructure of BBVA is noteworthy. The bank oversees its own cryptographic key platform. This guarantees that its customers’ digital assets are protected internally rather than through third parties.
Crypto Boost In European Banking
BBVA is leading the way in digital banking innovation in Europe because of its crypto integration. The bank has previously provided cryptocurrency services to private banking customers in Switzerland and Turkey. However, this is the first time BBVA is making these services available to the Spanish mainstream retail market.
Although Société Générale and Deutsche Bank, two of the biggest European banks, are also investigating digital asset services. BBVA’s retail rollout is one of the most extensive and user-friendly to date.
By this launch, BBVA is meeting the increasing demand from consumers for digital assets. They are also establishing a standard for how banks may provide convenient, safe, and regulated crypto services on a large scale.
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