Social media impressions
Don’t forget that your digital presence is also important. Even if your business doesn’t offer products online, it’s important to have a social media account where people can follow your latest updates. For example, if you plan to sell a new product or if you’ve recently restocked something, you’ll want to let people know and the easiest method is to post on social media platforms such as Twitter, Facebook and Instagram.
Business visibility on the internet
And social media isn’t the only thing you need to worry about. A website can give your audience a much-needed digital homepage to visit if they want to find out about your store, look at the products you offer or even find your address.
You can usually get by with just a listing on Google or other online directories, but you’ll eventually want to upgrade to an actual website where you can display your social media accounts and post updates for your store. In the future, you could even implement eCommerce to allow for online deliveries.
You can connect this to your store by displaying your website or social media handles on signs. It’s important to focus on bridging the gap between digital and retail, even if you currently don’t have plans to do sales through the internet.
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