- FIFA signs a sponsorship and technical partnership deal with Algorand
- Algorand will be blockchain sponsor of FIFA World Cup Qatar 2022
- Algorand will assist FIFA in further developing its digital assets strategy
- FIFA will provide sponsorship assets including advertising, media exposure, and promotional opportunities
World football’s governing body FIFA has signed a sponsorship and technical partnership deal with Algorand, wherein the blockchain technology company will provide the official blockchain-supported wallet solution.
As per the sponsorship agreement, Algorand will be a FIFA World Cup Qatar 2022 Regional Supporter in North America and Europe, and a FIFA Women’s World Cup Australia and New Zealand 2023 Official Sponsor.
Further, As part of the agreement, Algorand will also assist FIFA in further developing its digital assets strategy, while FIFA will provide sponsorship assets including advertising, media exposure, and promotional opportunities.
We are delighted to announce this partnership with Algorand. The collaboration is a clear indication of FIFA’s commitment to continually seeking innovative channels for sustainable revenue growth for further reinvestment back into football ensuring transparency to our stakeholders and worldwide football fans – a key element of our Vision to make football truly global. I look forward to a long and fruitful partnership with AlgorandFIFA President Gianni Infantino
FIFA Officially Enters the World of Blockchain: Romy Gai
FIFA Chief Business Officer Romy Gai added that the announcement is an exciting moment for FIFA, as it officially enters into the world of blockchain and the opportunities this presents across various applications.
He added that FIFA constantly strives to identify and explore the most cutting-edge, sustainable, and transparent means of increasing revenues to continue to support global football development and Algorand is a forward-looking, innovative partner that can help us achieve these goals.
“From the beginning, Algorand has focused on building technology that promotes inclusivity, opportunity, and transparency for all,” said Silvio Micali, founder of Algorand. “This partnership with FIFA, the most globally recognized and distinguished organization in sports, will showcase the potential that the Algorand blockchain has to transform the way we all experience the world’s game.”
If you would like to learn more, take a look at our step-by-step guide on how to buy Algorand here.
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