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Over 90% Of Gen Z Are Interested in Augmented Reality (AR) Experiences for Decorating Their Home
HomeNewsOver 90% Of Gen Z Are Interested in Augmented Reality (AR) Experiences for Decorating Their Home

Over 90% Of Gen Z Are Interested in Augmented Reality (AR) Experiences for Decorating Their Home

Nellius Mukuhi
Nellius Mukuhi
January 31st, 2023
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  • Augmented Reality (AR) technology provides customers with numerous advantages over traditional shopping methods.
  • Customers can now virtually design furniture and decorations to manipulate items before purchasing.
  • This cutting-edge technology is of interest to Gen Zers who want to decorate their homes uniquely.

Interior design has never been easier with Augmented Reality, which helps users virtually design and visualize the entire space before making purchases. From its implementation in retail stores to at home experiences for customers, AR is transforming the way we shop and decorate our homes.

Augmented Reality (AR) is one of the latest innovations to hit the home decor market, and it's one that Gen Z is particularly interested in. According to BanklessTimes.com, 9 out of 10 Gen Z are interested in using AR to decorate their homes.

Jonathan Merry, the CEO of BanklessTimes, commented on the data,

AR allows users to shop for furniture and decorations in a 3D environment. It is interactive, allowing customers to explore the virtual space and manipulate items before making any purchases. It's this type of technology that is so appealing to Gen Zers who want to decorate their homes uniquely.
BanklessTimes CEO, Jonathan Merry

For retailers, AR provides a unique way to engage customers and improve the shopping experience. Customers can design their own rooms with furniture they like and see how it would look in real life. This helps reduce uncertainty when making decisions and ultimately leads to more informed purchases.

Engaging and All-Encompassing Shopping Experience

The experience of shopping for home decor with AR is unique as it takes into account the exact size and shape of a given space. This allows customers to view items in 3D and manipulate them in real-time, providing an all-encompassing shopping experience.

In addition, customers can create their own custom designs or virtually try on items before purchasing them, providing an engaging and interactive experience. This technology also allows customers to take accurate measurements of their space, making it easier to get the perfect fit for their desired item.

Gen Z are drawn to the immersive experience that Augmented Reality provides, from seeing accurate measurements of items and being able to try them out before they commit to a purchase virtually.

Not limited to Gen Z, AR is becoming increasingly popular with all generations. With its help, users can simplify their shopping experience and save time by virtually decorating their homes from the comfort of their own homes.

Advantages of AR for Home Decor

Augmented Reality (AR) for home décor offers numerous advantages over traditional shopping methods. Here are some of the key benefits:

• Easier decision-making – Customers can make more informed decisions as they can see how their desired items would look in real life.

• Better accuracy – Through AR, customers can take accurate measurements and ensure that the size of their purchase is perfect for their space.

• Cost-effectiveness – AR technology helps customers avoid costly mistakes as they can ensure that items fit in the given area before making a purchase.

• Immersive experience – Customers can interact with products and get an immersive shopping experience without leaving their homes.

Given these advantage, it’s no wonder that Augmented Reality is becoming increasingly popular for home décor. It helps customers save money, time and effort while still allowing them to get the perfect item for their space.

Generations Adopt AR for Various Reasons

As technology evolves, so does how different generations interact with the world. AR is one of the latest technological advancements that has changed the way we shop for home decor, and different generations are adopting this technology for various reasons.

Gen Z, in particular, have embraced AR technology as it offers them a new virtual experience when shopping for their homes. The interactive nature of this technology appeals to Gen Z’s tech-savvy mindsets, as it allows them to explore and manipulate items before making any purchases.

However, it’s not just Gen Zers who are embracing AR technology. All generations are adopting this new trend as it not only simplifies the shopping process but also helps customers save money and time by virtually decorating their homes from the comfort of their own homes.

Baby Boomers and Millennials alike are drawn to AR’s immersive experience of being able to preview how items will look in their homes before buying them. This is especially helpful for those who want to ensure their furniture and decorations fit perfectly into their space.

AR is transforming the way we decorate our homes; thus, more and more people are turning to this innovative technology for interior design.

Contributors

Nellius Mukuhi
Writer
Nellius is a cryptocurrency investor and journalist who has been in the nascent space since 2018. She is a seasoned writer who loves to travel and focuses on delivering relevant, valuable content for audiences.