Since all brands nowadays are digital, The importance of proper UX has never been as prevalent as it is today. The latest UX stats suggest that 62% of customers say UX improves brand perception, and the same percentage will jump over the fence and purchase from a competitor. So, without further ado, let’s dig in and analyze the importance of UX.
Top 10 UX Stats and Facts
The UX market was valued at $465 million in 2021.
23% of users report a UX error occurring to them at least once per day.
60% of people have zero tolerance for experience-breaking UX issues.
Companies that integrate user research into product development perform 30% better.
62% of people say good UX improves brand perception.
Only 13% of companies have a UX leader in the C-suite.
Investing in UX has an ROI of 10000%.
Bad UX/UI is the main dissatisfaction reason for over 28% of customers worldwide.
Regarding mobile UX, 81% of sites are classified as either mediocre or acceptable.
52% of UX researchers with under five years of experience earn between $100k and $150k per year.
General UX Statistics
23% of users report a UX error occurring to them at least once per day.
This means that almost one-quarter of people worldwide go online to complete tasks only to be stopped by poor UX. Consequently, this causes millions of abandoned shopping carts daily, which hurts vendors and online service providers.
(SauceLabs)
18% of users say they won’t wait for a UX issue to be fixed.
Bad user experience can be forgiven, but 18% of people online don’t have the patience to wait. Luckily, 23% of people are willing to wait longer than 4 hours for a problem to be fixed. Moreover, 24% of people would wait from 30 minutes to 1 hour for a resolution, while 23% would wait up to 15 minutes before completing their task elsewhere.
(SauceLabs)
36% of users will refresh the app/site twice before giving up.
Not all is lost if you have temporary problems on your website. 28% would refresh the website three times, while 4% of people wouldn’t bother trying to fix the problem by refreshing the site. Finally, the most persistent 11% of people would refresh the site five times before leaving the website due to poor user experience.
(SauceLabs)
49% of people share their bad UX experience with friends or relatives.
A quarter of respondents tend to write a negative review of the company, while 20% of people abandon the brand entirely. However, since almost half of the surveyed people spread the negative UX experience among friends and family, negative word-of-mouth marketing is a significant setback for brands and sellers.
(SauceLabs)
60% of people have zero tolerance for experience-breaking UX issues.
58% of people have little to no tolerance for long load times, and app crashes are a dealbreaker for 52% of surveyed people. Finally, user experience statistics show that poor security ruins the user experience for 23% of people, which makes sense since no one wants to feel insecure while leaving their sensitive data on a website.
(SauceLabs)
37% of people won’t report a technical issue because they believe it won’t be fixed.
However, 83% of people would say the errors if they got something out of it. Moreover, 58% of people report errors to stop others from feeling their pain, while 52% report errors so they can finish their tasks. Other reasons not to report a mistake include not thinking the issues will be addressed, uncertainty regarding how to describe the case, and time-saving.
(SauceLabs)
60% of survey respondents expect the metaverse will improve UX for fitness and exercise routines.
The website user experience should be much better with the metaverse implementation. 59% of respondents expect browsing and shopping for real estate will be better, while 53% of people expect planning a vacation would be better in virtual reality in terms of UX. After all, 65% of VR consumers say UX is the main obstacle to the mass adoption of virtual reality.
(Statista)
User Experience Industry Statistics
The UX market was valued at $465 million in 2021.
Although the importance of UX is best seen through cart abandonment rates, the market valuation and forecasts for the next six years show that UX mustn’t be taken for granted. Namely, the industry is expected to exhibit a 16.40% CAGR by 2028. Therefore, the market valuation in 2028 is expected to be approximately $1.346 billion.
(IndustryResearchBiz)
Investing in UX has an ROI of 10000%.
UX ROI statistics show that it’s an understatement that investing in user experience pays off. Namely, every dollar invested in UX gets you $100. Since 61% of customers leave businesses after a single negative experience, maximizing your ROI is crucial.
(Forbes)
Diversity, equity, and inclusion are not standard practices for 45% of UX teams.
DE&I is growing as time goes by, as 43% of UX experts say diversity, equity, and inclusion will be the most critical trend affecting UX in the following five years. However, it’s a no-brainer that UX experts should be more inclusive in the future since numbers show that organizations which embrace DE&I are more successful than those which don’t.
(UserZoom)
70% of UX teams say the demand for proper UX has increased in 2022.
Although UX statistics show that the need for UX has substantially increased, the budgets for UX stayed the same. Businesses might be reluctant to set more funds aside for UX since it’s challenging to evaluate the effect of UX and translate UX insights into measurable business benefits.
(UserZoom)
UX design market size was at $960.18 million in 2021.
The industry is expected to expand at a CAGR of 22.25% until 2027 when it could reach an astonishing value of 3.2 billion.
(DigitalJournal)
43% of companies don’t have a set process to improve UX based on feedback.
These numbers are surprising since most professionals see the benefits of good UX, but businesses fail to recognize the opportunity proper UX brings to the table. If funds are invested in appropriate UX, companies will benefit from consumer retention, conversion, and, consequently, revenue.
(UserZoom)
UX Research Statistics
Only 6% of companies report not having dedicated UX researchers in their teams.
The number is down from 19% in 2019, meaning companies have finally noticed the benefits of having knowledgeable teams of people dealing with UX. Moreover, 20% of surveyed UX experts said their company had a dedicated Research Ops Manager, while the percentage of people who reported more than 5 UXRs in their team has risen from 24% in 2019 to 49% in 2022.
(UserInterviews)
52% of UX researchers with fewer than five years of experience earn between $100k and $150k per year.
UX skills statistics show that having the knowledge to implement good user experience principles pays off for employees as well. Some reports even show that the salary for UXRs can bring up to 200k per annum, which makes quite a profitable career in the United States.
(UserInterviews)
Only 13% of companies have a UX leader in the C-suite.
Although many innovative businesses are moving UX management and strategy into the C-suite, not many companies trust UX experts. Most senior UX leaders are likely to be found in middle management, with only 11.7% of companies having UX leaders as vice presidents.
(UserZoom)
With 51%, time constraints are the main obstacle to user research.
User experience data shows that a culture of user-centricity is possible. However, currently, there are too many obstacles preventing that to happen. The top 3 UX research obstacles include time, budget, and resource constraints, with 55%, 44%, and 44% of organizations reporting those as primary obstacles to implementing a user-centricity culture.
(UserZoom)
Companies that integrate user research into product development perform 30% better than those that don’t.
Companies that deal with user research while developing their product report higher customer satisfaction and positive brand perception, and it’s not even a tight race since the margins are higher than 30 points.
(UserZoom)
UI/UX Statistics
Regarding mobile UX, 81% of sites are classified as either mediocre or acceptable.
Out of almost 18 thousand websites analyzed, only 9% of websites had poor mobile usability, which is an 11% decrease when compared to 2020 numbers. The percentage of mediocre sites in terms of proper UX increased from 42% to 54%, while the percentage of decent websites when it comes to UX stayed pretty much the same--36% in 2020 and 37% in 2022.
(Baymard)
Bad UX/UI is the main dissatisfaction reason for over 28% of customers worldwide.
Websites with bad user experience annoy people all over the world. The percentage of dissatisfied users due to bad UX is highest in Latin America, with 33% of users expressing their unhappiness, while the numbers are lowest in Asia and Africa, at 25% each.
(McKinsey)
24% of people who rely on assistive devices abandon a brand due to poor UX.
When it comes to the US, 19.9 million people have grasping or lifting difficulties, while 8.1 and 7.6 million people have vision and hearing impairments, respectively. Websites with poor usability overlook the needs of all of these people and it significantly impacts their revenue. With 14%, screen magnification is the most frequently used assistive technology for browsing.
(SauceLabs)
User Experience and Sales Statistics
Rakuten increased its conversion rate by 33.13% after implementing UX fixes.
As most SEO experts and developers know, good Largest Contentful Paint (LCP), First Input Delay (FID) and First Contentful Paint (FCP) can make or break your business. Namely, a good example comes from Rakuten since their revenue per visitor increased by 53.37% while the average order value increased by 11.26% simply by bringing these values to proper scores.
(Web.dev)
Vodafone (Italy) improved LCP by 31% and, as a result, achieved 8% more sales.
UX design statistics show that Improving UX can significantly increase the revenue of even the biggest vendors out there. Namely, by implementing proper core web vitals techniques, Vodafone got a 15% boost in their lead-to-visit rate, as well as an 11% improvement in their cart-to-visit rate.
(Web.dev)
Economic Times achieved a 43% bounce rate drop by fixing UX issues.
The third and final CWV case study just confirms the importance of caring about customer experience. Regardless of the industry, the longer the customer is on your website, the higher the chance they’ll perform actions you’d like them to do.
(Web.dev)
More than two-thirds of people report that proper UX positively impacts customer satisfaction.
Despite the lack of a strategic user experience approach in the majority of organizations worldwide, the benefits of proper UX are evident. 62% of people say good UX improves brand perception. Still, most brands (68%) use UX to discover usability issues instead of using it as one of the pillars of product strategy.
(UserZoom)
7% of internet users have thrown something due to bad UX frustration.
As one of the funniest user experience facts suggests, the struggle is real. 20% of the surveyed people admit cussing or yelling due to website errors that prevented them from getting what they wanted while browsing. Shockingly or not, 49% of people shut down their computers or browser due to poor UX.
UX Stats Rundown
When it’s all said and done, bad UX can make or break your business. Although there is enough data for companies to be aware of its importance, UX seems to be used mostly for discovering issues instead of preventing them. Website user experience is much more than that, and the industry is vastly underrated in today’s world. Luckily, as the latest UX data shows, numbers are changing for the better, and we can expect many businesses to increase their UX efforts in the future as well.
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