Your voice
The online world is where millennials communicate with one another. Where it was once the humble telephone before morphing into the cell phone, communication is now via Whatsapp, Facetime, and social media. Your business needs to have its finger on the pulse and be willing to move with the shifting times. Technological advances are moving at breakneck speed, and it’s imperative that you can keep up.
Finding a voice online can be challenging but necessary to connect on a more human level to a consumer base. If you are selling baby clothes, you’ll want to appeal to wealthy mums. Take on a chatty and informal tone on your social media feeds and within your blog content. Be their online friend and a fellow mum showing off the benefits of your products. The hard sell is now passe as the more savvy consumer wishes to read high-quality content online not a well-oiled sales pitch. Type ‘In Space We Trust’ into Google and you’ll find hundreds if not thousands of mentions of their beautifully constructed website. If you venture onto the website itself, there is not one sales pitch on there. They allow the design, concept, and vision to speak for itself in the hope of generating revenue to further their art project.
Building your customer base and generating a following is vital if you are to build the momentum needed to create sales and generate profits. Your brand needs to be out there and shared. If your website emulates the ethos of your company, is aesthetically pleasing while at the same time having a touch of flair and originality, you could be the next People’s Choice contender at the Webby Awards.
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