Once you have identified a specific market like these, you can then tailor the marketing materials that you produce to appeal to such group, making them much more effective. Targeting content on blogs to newlyweds and the problem they may face in finding and affording a home, for example.
Video content can also work partially well here, especially if you are offering a service in your content. So use your videos to demonstrate simple ways for newly divorced bachelors to redecorate their homes, or find somewhere they like, even though they don’t have their wife there to help them.
Specific strategies
Lastly, it can be useful not just to target specific audiences but also use specific strategies to bring in more clients. These may include special offers, and open houses that are in a new style like a Halloween themed ones for families with kids. You can even offer a welcome pack delivered to the new owners once they have moved in containing a bottle of bubbly to celebrate, tea and coffee, and a few treats to keep them motivated when they are unpacking.
Basically, any positive and novel ways to get your real estate company noticed, and chosen by potential clients is what you are looking for here.
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