Getting your business noticed is a vital for success no matter what product or service you are offering, and the real estate field is no exception to this.
That is why it is so important to have a strong, positive, and consistent marketing campaign running at all times. To discover how to do this in a real estate setting, read on for some advice.
A good foundation
Before getting into the very specialized niches that reals estate marketing can be concerned with it’s vital that you lay the proper groundwork. This includes the basic but essential things like having a stellar website, great property boards, as well as a consistent theme across you printed and online listings.
Logos are a huge part of this, as they are often the first thing that a client will see, along with your company colours. For maximum impact ensure that you pick colours and logo shapes that others in your field are not using, as this will help you stand out from the crowd.
Also, an effective and professionally designed logo can be used on all sorts of other marketing products such as custom stickers for vehicle bumpers, USB sticks, and business cards. Things that allow you to really go to town on the physical side of your marketing campaign and get your business notice over your competitors.
Once you have the basics completed, you will then need to think more about who you are trying to reach with your marketing campaigns. This is where it can pay to get more specialized, so instead of marketing to the wide group of ‘people that want to buy a house’ break down those categories a bit.
For example, particular home buying groups may include single professionals, divorced persons, those looking for a buy to let, and newly married couples.
Once you have identified a specific market like these, you can then tailor the marketing materials that you produce to appeal to such group, making them much more effective. Targeting content on blogs to newlyweds and the problem they may face in finding and affording a home, for example.
Video content can also work partially well here, especially if you are offering a service in your content. So use your videos to demonstrate simple ways for newly divorced bachelors to redecorate their homes, or find somewhere they like, even though they don’t have their wife there to help them.
Lastly, it can be useful not just to target specific audiences but also use specific strategies to bring in more clients. These may include special offers, and open houses that are in a new style like a Halloween themed ones for families with kids. You can even offer a welcome pack delivered to the new owners once they have moved in containing a bottle of bubbly to celebrate, tea and coffee, and a few treats to keep them motivated when they are unpacking.
Basically, any positive and novel ways to get your real estate company noticed, and chosen by potential clients is what you are looking for here.