A product which is as good as it looks
Of course, all this revolves around your product itself. That’s the whole reason you have an online presence in the first place. But, if your product looks fantastic online, you need to ensure that it’s as amazing in real life. This goes back to the expectation thing we spoke about earlier. You don’t want your customers getting any unpleasant surprises here. All that’ll happen are calls for returns and refunds.
Instead, be as honest as you can about what your product does, for real. Don’t make out that it can help you to fly if that’s not what it does. When online, post realistic demos and photos which actually look like what you sell. This doesn’t mean you have to shortchange your product. It merely means you have to focus on actually making it the best it can be, instead of just presenting it that way.
Customer services to match your social media style
Your customer service skills are also critical when it comes to physical sales. Anyone can sit down and reply to social media complaints. This way, you have time to think about the best reply and a satisfactory conclusion. Face to face, you don’t have that privilege.
Yet, many companies have neglected customer service training, and instead handle complaints solely online. Newsflash; this isn’t the way to go about things. A polite email on your computer is never going to beat decent face to face service. Equally, if someone received a courteous reply online, it isn’t unreasonable for them to expect the same thing in real life.
Though online dealings are essential, make sure you still train staff how to deal with physical complaints. A smile always goes far here, as does an apology, and an attempt to solve the issue efficiently.
So, there you have it
So, there’s your dating success guide for physical customers. Too often, the modern business focuses on the online world. There’s no denying that it’s essential.
Without getting this right, it’s unlikely you’ll get off the ground. But, it’s also essential you remember that physicality still matters. For now, at least. If you aren’t what you claim to be, why should customers trust you with their money?
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